MAM
Jupiter Media Metrix report presents bleak picture for paid online content revenues
US based Jupiter Media Metrix (JMM) has predicted that revenues from paid online content will grow to only $5.8 billion by 2006, up from $1.4 billion in 2002.
JMM that claims to be the global leader in Internet and new technology analysis unveiled the report at the ninth annual Jupiter Media Forum last week. Revenues for general content will reach $2.3 billion in 2006 up from $700 million in 2001, while revenues from online games and digital music will be $1.8 billion and $1.7 billion by 2006, respectively, the report says. Last year, the figures stood at $260 million and $30 million, respectively.
Although Jupiter forecasts that general content revenues will hit $2.3 billion by 2006, the market will stay relatively fragmented. Within the general content category, the highest revenue generating genres in 2006 will be audio/video entertainment ($600 million), adult entertainment ($400 million) and financial and business news content ($350 million).
Genres expected to generate the least revenue in 2006 include: consumer/shopping aids ($85 million), content for children ($95 million) and sports content ($95 million). In addition, Jupiter revealed the findings of a March 2002 Consumer Survey, which had 70 per cent of the respondents saying that they would not pay for content online.
The figures indicate that the mass market still largely shuns anything resembling a subscription online. However, in the near term, media companies will create subscription services through packaging, exclusivity and added interactive features, the study notes. Over time, the companies must use the gradual US broadband transition to reset industry ground rules and recondition consumers’ expectations.
42 per cent of online adults expect over time that people will have to pay for content on the Internet. Consumers’ attitudes toward paying for content have, if anything, worsened since August 2000, when 45 per cent of respondents answered the question in the same way, the study says.
The silver lining is that Jupiter analysts believe that major media properties are in a better position than they were four or five years ago, as they no longer face well-financed start-ups giving away quality programming in an effort to lure new users.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
