Brands
Junglee Games partners Influx to unveil new branding
MUMBAI: One of India’s largest gaming companies, Junglee Games announced its association with a creative agency, Influx, to helm its plans for rebranding. The decision for rebranding follows Junglee’s evolution into a powerhouse gaming company and the brand’s prime focus on skill-based games. In addition to rebranding, Junglee plans to continue its association with Influx and leverage the creative agency’s expertise for its individual gaming brands.
Commenting on rebranding, Ankush Gera, Founder & CEO of Junglee Games said, “We founded Junglee Games back in 2012. At the time, it was a one-man show in San Francisco. As we found ourselves navigating the challenging, but exciting, market in India, we wanted to be seen and known as playful, fun and entertaining. Our brand, logos, and digital presence have all largely been representative of that playful identity. Games of skill are a large part of our business and the catalyst to our success has been deep trust from our players in our platform and service. As we find ourselves on the forefront as one of the leading gaming businesses in India, we felt that our old brand was no longer conducive to the company we are today.”
In the seven years since its inception, Junglee Games has gone on to build entertaining but highly-skilled, real-money gaming platforms like Rummy and Fantasy Sports. Their rummy game, Junglee Rummy, has more than 5 million users. The company has clocked in 80-100% growth year-on-year and is now a team of 200, spanning 7 countries. Furthermore, Junglee Games is expected to cross 20 million users across all its games this year, with hundreds of millions of dollars estimated to be transacted at its platform.
The idea of rebranding was simple; Junglee was in pursuit of establishing a brand presence that would represent its current brand identity, and also hold true to the legacy it aspires to establish. The company also wished to challenge the status quo and represent play and fun, skill and thrill, all at once. The company also wanted the rest of the world to get an inside look into the company, its core values, and the conscious culture it embraces. After four months into the process, Junglee Games finally unveiled its brand new identity.
The Rebranding
Junglee Games has built beautiful social games and RPGs, but games of skill are core to its DNA. Thus, the company wanted to design a logo that would represent play and fun but also showcase the element of skill. The brand new logo of Junglee Games is a twist on a dice, which has a door. While dice represents the fun and excitement of gaming, the door can only be opened with the right skill. Furthermore, the door allows gamers to escape and get immersed in a fun, artistic, entertaining experience.
Commenting on the association, Ankush Gera added, “Given our size, it’s easy to work with larger agencies, but we’re a company that makes a lot of decisions with heart. So we wanted to find an agency that would look at our rebrand beyond a client project. We wanted someone who would challenge us creatively but also fully align with our vision. We found that in Influx. We knew from our first meeting that the team had the heart to understand how important a rebrand was for Junglee Games and the expertise to translate ideas into actuality. Needless to say, we are extremely thrilled at the association and are looking forward to working with them again on our individual gaming brands.”
Harish Thilakan, founder of Influx added, “The gaming space is a crowded one. In Junglee Games, we saw a really driven team that had scaled at an impressive rate and had a story that deserved to be told. It was important to represent Junglee as a “grown-up” teenager, with the exuberance of youth but balanced with the clarity of thought and vision. We believe this identity speaks volumes of their infectious work-culture.”
Every section in Junglee’s website has been crafted to touch on things that matter, including plenty of open positions, along a deep dive into its culture and values. The brand new corporate identity reverberates with elements that move and pulsate and immerse users in a gamified experience.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
