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Juggernaut Productions ties up with Umesh Shukla’s Merry Go Round Studios

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Mumbai: IN10 Media’s Juggernaut Productions has collaborated with Umesh Shukla and Ashish Wagh’s Merry Go Round Studios to co-produce content for OTT platforms.

Umesh Shukla, known for the critically and commercially successful films Oh My God with Amitabh Bachchan and Rishi Kapoor-starrer 102 Not Out and his rich theatrical background, has mastered the art of illustrating simple human stories with compelling emotions.

After producing successful series like Shoorveer, Code M S1 & 2, The Married Woman, Avrodh, and others, Juggernaut Productions aims to expand its development and content slate via such partnerships. The production house will co-develop content that is rich in human stories, employing Umesh’s expertise in storytelling.

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On the collaboration, Juggernaut Productions (OTT) CEO Samar Khan said, “Juggernaut Productions is happy to co-create content with Merry Go Round and work with a talented filmmaker like Umesh Shukla. He portrays human emotions with excellence and ease. This partnership will further expand our horizon of storytelling with varied themes that resonate with audiences across the country.”

Merry Go Round Studios co-founder Umesh Shukla added, “Juggernaut Productions has created a niche for itself with some ground-breaking shows in the past couple of years. We are excited to partner with them, as our energies are in sync. We both want to capture the audience’s pulse and give them innovative and disruptive shows.”

The two will co-develop a series revolving around an acclaimed Gujarati play, Ek Room Rasodu (One Room Kitchen), directed by Umesh Shukla. The play, based on a true story and written by Jayesh Mehta, is full of laughter and the irony of life and has been running successfully for over 100 shows across cities like Ahmedabad, Mumbai, Kolkata, Bangalore, and others.

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MAM

Yes Madam introduces 0 per cent commission for pregnant service partners

Home salon platform supports over 7,500 beauty professionals with new welfare policy.

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MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.

Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.

Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.

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Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”

Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”

Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.

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In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.

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