Brands
Judhajit Bal returns as growth leader to drive myHQ global push
DELHI: Judhajit Bal is back at myHQ by Anarock, India’s leading workspace marketplace, has announced the return of one of its early architects, signalling fresh momentum as the company sets its sights beyond Indian shores.
Bal rejoins the leadership team at a time when myHQ is preparing for its next big chapter. His mandate is clear and ambitious: take the platform global. Markets such as Dubai, London and Singapore are firmly on the radar, as myHQ looks to evolve into a globally recognised tech platform for workspace search and discovery. Alongside international expansion, Bal will also drive the business towards a profit and loss milestone of over Rs 100 crore within the next two years.
This is not unfamiliar ground for him. Bal was part of myHQ’s founding journey and later served as head of growth and marketing, where he helped shape the company’s brand, culture and scale. During his earlier stint, he played a central role in building myHQ’s tech-led brokerage model, expanding its footprint into Bengaluru, and launching key offerings such as myHQ Premier. These initiatives strengthened partnerships, including those with WeWork India, and contributed to the strategic investment by Anarock.
Before and between myHQ chapters, Bal has built a diverse track record. At The Coca-Cola Company, he worked on scaling new beverage categories, set up fresh distribution networks across 10 Indian states and reached over 100,000 retail outlets. A management graduate from MDI Gurgaon, he brings hands-on experience across growth strategy, P&L management, sales acceleration and team building. He is also the founder of Maidaan, an education-focused esports platform aimed at preparing children for the real world beyond classrooms.
Welcoming him back, myHQ co-founder and CEO Utkarsh Kawatra, said the company is hoping to replicate its domestic success on a global stage. The vision, he noted, is for the myHQ logo to become a familiar sight across international business hubs, reflecting India’s growing presence in the global prop-tech space.
For Bal, the return is deeply personal. He describes the role as a mission he has long believed in, driven by the changing nature of work worldwide. His focus, he says, will be on product innovation, global expansion and building strong teams, all aimed at giving people the freedom to work how and where they choose.
With this homecoming, myHQ underlines its intent to keep leading the conversation on flexible workspaces, not just in India, but well beyond its borders.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
