MAM
Jubin Rajesh Desai joins Dharma Cornerstone Agency as VP of talent management & relations
MUMBAI: Jubin Rajesh Desai, a seasoned expert in talent management, marketing, and public relations, has taken on a new role as vice rresident, talent management & relations at Dharma Cornerstone Agency. With over 15 years of experience in the entertainment and marketing industries, Desai’s appointment is expected to bring fresh perspectives and dynamic leadership to the renowned agency.
Announcing his new position, Desai expressed excitement about the opportunity: “I’m happy to share that I’m starting a new position as VP talent management & relations at Dharma Cornerstone Agency!” The move marks the next chapter in his career, where he will oversee talent strategies, branding initiatives, and stakeholder relations in one of the industry’s leading organisations.
Prior to this, Desai served as head of marketing & celebrity management at Viniyard Films, a position he held for nearly nine years. There, he played a pivotal role in shaping the company’s brand identity and managing high-profile talent. His experience also includes a tenure as talent & branding head at Grazing Goat Pictures, where he contributed significantly to talent representation and strategic branding efforts.
Desai’s career highlights include leadership roles at Mid Day as senior manager of entertainment marketing, Digit 9.0 Web Marketing as head of PR, and Percept Profile as a PR associate. These experiences have honed his expertise in entertainment marketing, talent relations, and public relations, making him a well-rounded professional in the industry.
An alumnus of SIES College, Desai earned a bachelor of mass media (BMM) degree with a specialisation in advertising. His educational background, combined with his diverse professional experiences, has shaped his ability to connect brands, talent, and audiences seamlessly.
In his new role at Dharma Cornerstone Agency, Desai aims to push creative boundaries and foster strong partnerships that drive growth and innovation in talent management.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
