Brands
Jubilant FoodWorks signs MoU with Coca-Cola India for its sparkling beverages
MUMBAI: Just a couple of weeks after the Jubilant Bhartia group said that it would be taking a 40 per cent stake in Hindustan Coca-Cola Holdings (the parent company of the largest Coca-Cola bottler in India), it announced that its offshoot Jubilant Foodworks Ltd (JFL) has signed a memorandum of understanding (MoU) with Coca-Cola India to procure its sparkling beverages for its fast-food outlets.
JFL operates five brands – three of them are under master franchise agreements from three global players —Domino’s, Popeyes, and Dunkin’—and two are proprietary brands Hong’s Kitchen, an Indo-Chinese QSR brand in India and a café brand Coffy in Turkey. The group has 3,130 outlets in six markets including India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia with India accounting for 2,199 of them as of 30 September.
Until now, Coke rival PepsiCo was the beverage partner of Domino’s in India following an agreement in 2018. As part of that, PepsiCo’s carbonated beverages such as Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea are served to customers. India is the largest market outside of the US for Dominos.
The Coca-Cola Co India’s brands include Coca-Cola, Thums Up, Sprite, Minute Maid, Maaza, SmartWater, Kinley, Limca, and Fanta.
JFL made a regulatory filing with the Bombay stock exchange informing it of the MoU on 26 December. It further stated that “MoU between Coca-Cola India and JFL contains the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Co authorised bottlers and for conducting marketing activities (which will be undertaken in the usual/ordinary course) for the said products, as defined in the MoU in relation to various brands of JFL (franchised/owned brands) and products purchased by JFL from The Coca-Cola Co authorised bottlers. A master agreement will be executed between the parties based on the principal terms and conditions mentioned in the MoU on 1 April 2025. After execution of the master agreement, The Coca-Cola Company authorized bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. The arrangement will help JFL enhance its consumer offerings.”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
