Brands
JSW Steel January output slips 2 per cent amid maintenance shutdowns
India plants stay resilient while Ohio shutdown drags consolidated volumes
MUMBAI: JSW Steel’s consolidated crude steel production edged down 2 per cent year on year in January 2026, reflecting planned maintenance shutdowns in India and the United States rather than any slowdown in demand.
The company produced 24.75 lakh tonnes during the month, compared with 25.18 lakh tonnes a year earlier. Indian operations remained steady, delivering 24.58 lakh tonnes, slightly above last year’s 24.52 lakh tonnes, despite ongoing upgrades at the Vijayanagar plant in Karnataka.
Blast Furnace 3 at Vijayanagar, the country’s largest single-location steel facility with a capacity of 17.5 mtpa, has been offline since September 2025 for expansion work. As a result, capacity utilisation at Indian plants stood at 85 per cent; excluding the idled furnace, utilisation rose to a robust 93 per cent.
In contrast, output at JSW’s Ohio facility in the US fell sharply, sliding 74 per cent year on year to 0.17 lakh tonnes. Production was curtailed by a planned caster upgrade shutdown from mid-December 2025 until January 11, 2026.
JSW Steel, the $23 billion flagship of the OP Jindal Group, is pressing ahead with expansion plans. Domestic capacity currently stands at 34.2 mtpa, with global capacity at 35.7 mtpa. The company aims to lift total capacity to 48.9 mtpa over the next four years.
The steelmaker is also doubling down on decarbonisation. Ranked number one globally in the steel sector in the S&P Global Corporate Sustainability Assessment 2025, JSW targets a 42 per cent cut in carbon emissions by 2030 and net-zero status by 2050, with a goal to run entirely on renewable energy by the end of the decade.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
