MAM
JSW Sports to handle commercial partnerships for Jemimah Rodrigues
Mumbai: JSW Group’s sports wing JSW Sports has signed a multi-year deal with 21-year-old Indian Women Team’s cricketer Jemimah Rodrigues. As part of the association, JSW Sports will manage Rodrigues’ commercial and brand partnerships.
Jemimah became only the second Indian woman to score a double-century in ODI cricket when she scored an unbeaten 202 for Mumbai against Saurashtra in 2017. She made her debut for the Indian Women’s Team in a T20 encounter against South Africa in February 2018, and went on to make her ODI bow for India against Australia only one month later.
On partnering with JSW Sports Rodrigues said, “Over the last decade, the JSW Group, through JSW Sports, has done a lot for several sports across the country, and I am really happy to know that they believe in my potential. I look forward to working closely with their team over the coming years.”
Rodrigues has played across various leagues, representing Northern Superchargers in the Hundred (England), for whom she recorded the highest individual score with an unbeaten 92 against Oval Invincibles in July 2021. She has also turned out for Melbourne Renegades in the Women’s Big Bash League (Australia).
As part of her franchise career, Jemimah has also won the Player of the Series at the 2019 Women’s T20 Challenge, winning the title with IPL Supernovas in the process. Jemimah was previously awarded the Jagmohan Dalmiya Award for Best Domestic Junior Women’s Cricketer in 2016-17 and 2017-18.
JSW Sports head of sales and marketing Divyanshu Singh expressed his happiness on signing Jemimah Rodrigues. “At JSW Sports, we are big supporters of women in sport, and we believe she has immense potential to grow both as an athlete and a brand. We’re looking forward to working closely with her,” said Singh.
JSW Sports also handles commercial partnerships for Neeraj Chopra, Rishabh Pant, Sakshi Malik, Bajrang Punia, and several other Indian athletes.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
