MAM
JSW Sports to handle commercial partnerships for Jemimah Rodrigues
Mumbai: JSW Group’s sports wing JSW Sports has signed a multi-year deal with 21-year-old Indian Women Team’s cricketer Jemimah Rodrigues. As part of the association, JSW Sports will manage Rodrigues’ commercial and brand partnerships.
Jemimah became only the second Indian woman to score a double-century in ODI cricket when she scored an unbeaten 202 for Mumbai against Saurashtra in 2017. She made her debut for the Indian Women’s Team in a T20 encounter against South Africa in February 2018, and went on to make her ODI bow for India against Australia only one month later.
On partnering with JSW Sports Rodrigues said, “Over the last decade, the JSW Group, through JSW Sports, has done a lot for several sports across the country, and I am really happy to know that they believe in my potential. I look forward to working closely with their team over the coming years.”
Rodrigues has played across various leagues, representing Northern Superchargers in the Hundred (England), for whom she recorded the highest individual score with an unbeaten 92 against Oval Invincibles in July 2021. She has also turned out for Melbourne Renegades in the Women’s Big Bash League (Australia).
As part of her franchise career, Jemimah has also won the Player of the Series at the 2019 Women’s T20 Challenge, winning the title with IPL Supernovas in the process. Jemimah was previously awarded the Jagmohan Dalmiya Award for Best Domestic Junior Women’s Cricketer in 2016-17 and 2017-18.
JSW Sports head of sales and marketing Divyanshu Singh expressed his happiness on signing Jemimah Rodrigues. “At JSW Sports, we are big supporters of women in sport, and we believe she has immense potential to grow both as an athlete and a brand. We’re looking forward to working closely with her,” said Singh.
JSW Sports also handles commercial partnerships for Neeraj Chopra, Rishabh Pant, Sakshi Malik, Bajrang Punia, and several other Indian athletes.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
