MAM
JSW Sports and SRFI sign MoU to serve three more squash tourneys
MUMBAI: JSW Sports and the Squash Rackets Federation of India (SRFI) have struck a deal that’s set to turn India into a squash hotspot, announcing three more international tournaments on home soil. Fresh off the heels of the JSW Indian Open in Mumbai, where Anahat Singh reigned supreme, this partnership is serving up a volley of excitement.
The landmark memorandum of understanding (MoU), signed by SRFI patron N Ramachandran and Inspire Institute of Sport and JSW Sports founder & director Parth Jindal guarantees three years of world-class squash action, with Mumbai, New Delhi, and Chennai set to host the PSA Squash Copper tournaments.
This isn’t just about tournaments; it’s about nurturing talent. The partnership will bring in top-tier coaches to work with Indian players, giving them a fighting chance against the world’s best as they eye the Los Angeles 2028 Summer Olympics. With six players already in the top 100 world rankings, Indian squash is ready to make a racket.
Parth Jindal, ever the sports enthusiast, declared, “We at JSW Sports are whole-heartedly standing in support of squash as we march on towards the Los Angeles Olympic Games in 2028. The idea is to bring high quality squash to the country as Indian players prepare for the ultimate dream.”
N Ramachandran, equally enthusiastic, added, “We are delighted to be partnering with JSW Sports, they have been one of the pioneers in terms of working towards a robust sporting ecosystem in the country. The aim of this initiative is solely to give our Indian squash players a good platform to participate in as they keep one eye on the Olympics. The SRFI is very excited for what’s in store in the next few years. May this lay the foundations for an Olympic medal in squash for India.”
JSW Sports, known for its support of various sporting ventures, including JSW Bengaluru FC and the Delhi Capitals, is now adding squash to its roster. With the Inspire Institute of Sport already making waves, this partnership is set to be a smash hit for Indian squash.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
