MAM
Joyalukkas’ ad spend to cross Rs 500 million this fiscal
BANGALORE: Jewellery brand Joyalukkas‘ will be spending over Rs 500 million towards advertisements across major mediums like television, print, outdoor and radio this fiscal, revealed an industry source.
Giving the breakup of the spends, the source said that the brand has already spent around Rs 200 million towards TVCs in the four southern states. Spends until January on other mediums include about Rs 50 million towards radio, about Rs 90-100 million towards outdoor and about Rs 150-160 million towards print
“With two more months left for this fiscal, and with Valentine’s Day around the corner, the ad spend figure is sure to cross Rs 500 million,” the source said.
In India, Joyalukkas‘ has eight stores in Kerala, nine in Tamil Nadu, two in Andhra and one in Karnataka.
Joyalukkas‘ has been beaming event based ads on television as well as radio. Some of its outdoor communication and print ads have also been event based.
The brand has been advertising on the Sun TV in Tamil Nadu where its ad spends are in the range Rs 20 million. It has also advertised on KTV, Sun Music Kalaignar TV and Isai Aruvi TV.
In Kerala, it has beamed TVCs on Asianet, Kairali, Surya and Kiran. In Andhra Pradesh, it was the anchor sponsor for a soap ‘Lady Boss’ on Maa TV and has taken spots on Gemini TV. In Karnataka where it has a single flagship store on M G Road, Joyalukkas‘ ads have been appearing on Udaya TV, Udaya Movies, U2 and Suvarna TV.
Forevermark, the diamond brand from the De Beers group of companies, announced a partnership with Joyalukkas‘ in Bangalore.
Creative duties for the brand are handled by Dubai-based Sutra Communications while media buying is handled by Kerala-based Valappila Communications.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
