MAM
Joy Personal Care unveils one of Kolkata’s first 4D anamorphic display ‘JOY KKR 4D Fan-tasy’
Mumbai: Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, recently unveiled ‘JOY KKR 4D Fan-tasy,’ a grand anamorphic display at South City Mall in Kolkata. The event took place in the presence of the popular actor Mimi Chakraborty who is also the brand ambassador of West Bengal. This larger-than-life installation aims to celebrate the spirit of KKR, in alignment with Joy Personal Care’s association with the team for the third consecutive time this year.
The grand anamorphic display stands as a key feature of the event, designed to immerse fans in the excitement of watching matches at Eden Gardens, Kolkata. With this innovative approach, Joy Personal Care is dedicated to providing fans with an exceptional stadium-like experience.
The display will be showcased at the mall till 5 May 2024, resonating with the fervor of cricket enthusiasts across the city. Additionally, it will also be put up at other high-footfall malls including Acropolis, City Centre Newtown, and Vega Circle, Siliguri.
In addition to the anamorphic display, the brand has organized interactive contests throughout the aforementioned duration in catchment zones. These activities aim to engage fans and captivate them with exciting gratifications, further fuelling their passion for cricket and KKR.
Commenting on the success of the 4D anamorphic display, Joy Personal Care (RSH Global) chief marketing officer Poulomi Roy said, “The introduction of JOY KKR 4D Fan-tasy marks our entry into an exciting experiential marketing project, set to enhance the fan experience at the high footfalls malls in Kolkata making it more enthralling and engaging. Unveiling this grand anamorphic display meticulously designed to celebrate the spirit of KKR in our hometown fills us with pride. Through this innovative approach, we aim to form deeper connections with our consumers.”
Sharing her excitement, renowned actor Mimi Chakraborty commented, “I’m thrilled to be a part of the unveiling of Joy Personal Care’s ‘JOY KKR 4D Fan-tasy,’ an innovative anamorphic display today. As an ardent fan of KKR and brand ambassador of West Bengal, witnessing this larger-than-life installation celebrating the spirit of the team was truly exhilarating.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
