Brands
Johnson & Johnson rebrands baby care portfolio
MUMBAI: Baby care brand, Johnson & Johnson, has always been under the scanner with people claiming it causes cancer and is actually harmful for a baby’s skin.
The brand has stuck to using scientific research to back up the global appeal of its products. But that was up until now.
Today, with rising awareness about artificial fragrances and harmful dyes used in bay care products, brands like Johnson & Johnson, Pampers, Huggies and others are being questioned and asked to move towards an all-natural alternative.
Now, to address the rising concern of parents and consumers around the globe, Johnson & Johnson has decided to rebrand its entire baby care portfolio prioritising transparency over science as it looks to get closer to parents.
Since the brand needed a new identity to connect with the millennial consumers/parents, it undertook an intensive research spread over 18 months with mothers and fathers. J&J discovered that the general concern among parents was about the presence of harmful dyes in products and a general need for greater transparency from the brand’s end.
The baby care company has completely redesigned its packaging based on the feedback from its customers and employees, with an easy-to-hold, pump action bottles that can be operated with one hand while holding a baby. The products will now display the ingredients that go into their products and fragrances for the first time, which has until now been considered a secret.
The global relaunch will roll out over the next 18 months, starting in the US in August, followed by China and India by the end of this year and then in the UK during quarter one of 2019.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
