MAM
John Taite is BBC Worldwide America VP, branded integrated ad sales solutions
MUMBAI: BBC America‘s VP programming strategy, John Taite, is to take up a new position within the BBC Worldwide America family as VP, branded entertainment and integrated ad sales solutions.
The announcement comes at a time when BBC America is experiencing unprecedented growth, up 30 per cent year-on-year and delivering its best ever ratings.
Reporting in to BBC Worldwide America‘s executive VP, ad sales, Mark Gall, Taite will work with the ad sales, programming and marketing teams of BBC America to look at creative advertising solutions for clients, developing ad category sponsorships and assessing and implementing branded entertainment opportunities for the channel and its digital extensions.
Gall said, “This is a critical role within our business and one we‘ve been looking to fill for some time. John brings enthusiasm, creative talents and close working relationships to the role, and we look forward to having him on board.”
Taite was formerly VP programming strategy, BBC America. He joined the New York office in April 2010 from BBC Worldwide in London, where he was VP of Programming for Europe, Middle East and Africa, overseeing the rollout and programming strategy of 14 localised channels.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
