MAM
John Partilla is Time Warner global mkting group president
MUMBAI: Media conglomerate Time Warner has appointed John Partilla as the president of its global marketing group. He assumes the role from 14 June.
He will also be Time Warner senior vice president. Partilla succeeds Michael J. Kelly, who moved in January to Time Warner’s America Online unit as the president of AOL Media Networks.
The 39 year old Partilla will oversee the operations of Time Warner’s global marketing group. Working with major advertisers, the Global Marketing group helps to drive the growth of advertising and marketing revenue across all of Time Warner’s businesses.
Partilla added, ” I am looking forward to helping the company continue to build long-term client partnerships. We will be offering creative thinking as well as a unique point of entry to the company’s content, media platforms, consumer relationships and marketing infrastructure.” He will report to Time Warner’s media and communications group chairman Don Logan.
Since 2000 Partilla has served as Brand Buzz CEO. He founded the creative solutions agency within Young & Rubicam. In the past, he led and coordinated Y&R’s business development efforts globally.
Digital
Apple quietly acquires photonics startup invrs.io
MUMBAI: Apple just folded a photonics startup into its empire because when you’re building the future of light, sometimes you need to acquire the blueprint. Apple has quietly acquired key assets from invrs.io, a small AI-focused photonics startup, and brought its founder and sole employee, Martin Schubert, on board, according to a regulatory filing submitted to the European Union in October 2025.
The filing reveals that Apple would take over certain assets from invrs.io while hiring Schubert, a research scientist with prior stints at Meta, Google, and Micron Technology, where he worked on advanced display, semiconductor, and optical technologies.
Invrs.io specialised in open-source frameworks for photonics research, the science of controlling and manipulating light, critical to cameras, sensors, LiDAR, and displays across Apple’s ecosystem. The startup’s tools used AI-guided design to accelerate optical system simulation, optimisation, and benchmarking, aiming to make complex engineering more accessible to AI researchers and hardware developers.
Apple has not disclosed specific plans for integrating the technology, but the acquisition points to deeper ambitions in hardware-level AI. Enhanced light-based modelling could refine camera performance in iPhones and iPads, boost sensor accuracy in wearables, optimise spatial computing in Vision Pro, and advance next-generation displays and LiDAR systems.
Though modest compared with Apple’s blockbuster deals, the move underscores the company’s push to embed AI not just in software but in the physical foundations of its devices. As custom silicon and on-device AI accelerate, photonics expertise at the intersection of light and intelligence could prove a key differentiator.
For a company that once revolutionised screens with Retina displays, quietly snapping up a photonics innovator feels like the next logical step ensuring the light inside Apple’s world shines brighter, sharper, and smarter than ever.






