Brands
John Jacobs aims to clock Rs 500 cr rev by March 2021
MUMBAI: Eyewear brand by Lenskart, John Jacobs is aspiring to drive Rs 500 crore in revenue in the coming two years as it will strengthen its retail presence and expand the product portfolio by adding six more stores in next two months. The brand already has eight stores spread across Delhi, Pune, and Bengaluru. It is also aiming to set up about 50 stores by March 2021.
John Jacobs business head Manan Duggal shared that the brand is witnessing strong growth. “We expect to close this fiscal with a top line of Rs 180 crore. By March 2021, we expect our revenues to touch Rs 500 crore.
He added that about 40 per cent of the sales are driven by online channels, with the rest coming from offline stores.
Last year, Lenskart had said it will invest $4 million in John Jacobs to fuel the brand’s expansion plans.
“We are aggressively growing our presence both in online and offline. The brand is already retailing through Lenskart outlets (over 450 in more than 100 cities). The aim is to take the number of our own stores from 8 now to 50, by March 2021, covering all major metro cities,” he said, adding that the store expansion will entail investment of about Rs 10-15 crore.
John Jacobs is also in discussions with fashion retail chains for distribution of its products.
“In terms of online reach, we are already there on Lenskart and Amazon.in and will soon be available on Flipkart as well,” Duggal said, adding that the brand is aggressively expanding its product portfolio as well.
John Jacobs recently introduced a new eye-wear delivery model where the brand delivers eyeglasses, fitted with powered lenses, in a 20-minute time-frame.
The service, currently available in select stores in Bengaluru, will be expanded to Delhi and Pune as well, Duggal said. He added that with the new service, the brand expects to see 30-40 per cent upside in orders.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
