Brands
JK Tyre earns EcoVadis silver, joins top 7 per cent worldwide
NEW DELHI: JK Tyre and Industries Limited has rolled into the global sustainability fast lane, securing a silver rating from EcoVadis and placing itself among the top 7 percent of companies assessed worldwide.
The recognition puts JK Tyre in the 93rd percentile globally, a strong signal that its efforts in responsible business are gaining real traction. EcoVadis evaluates companies across four pillars: environment, labour and human rights, ethics, and sustainable procurement. JK Tyre showed consistent strength across all four, reflecting a well rounded approach rather than a single lane sprint.
In FY25, the company posted an overall score of 77 out of 100. The standout performance came from the Environment pillar, where JK Tyre clocked an impressive 89 points. This reflects focused work on climate action, energy efficiency, emissions management and robust environmental systems across operations.
Commenting on the achievement, chairman and managing director Raghupati Singhania, said the rating was the result of sustained and deliberate efforts across governance, people practices, ethical conduct and responsible sourcing. He added that the recognition reinforces the company’s integrated sustainability approach and energises teams to push further.
Beyond the numbers, the silver rating underlines JK Tyre’s broader intent: cutting its carbon footprint, building a safe and inclusive workplace, maintaining high ethical standards and extending sustainability across its value chain.
For a sector often judged only on mileage and margins, JK Tyre’s latest milestone shows that sustainability can be just as central to the journey.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
