Ad Campaigns
JK Super Cement launches Ad-commercial campaign #KaamSeNumber1
Mumbai: JK Cement Ltd. unveils “Naam se toh kaee Kaam se Ek hi No.1” Campaign to redefine the concept of No.1 in the Cement Industry.
JK Cement Ltd., one of the leading manufacturers of cement in India, proudly announces the launch of its distinctive campaign, “Naam se toh kaee Kaam se Ek hi No.1” (Number 1 by Performance and Services). #KaamSeNumber1 initiative aims to redefine the concept of being No. 1 in the cement industry.
With a legacy spanning five decades, JK Cement Ltd. has established itself as a trusted name, catering to India’s diverse infrastructural needs. The company’s unwavering commitment to customer satisfaction, coupled with continuous technological advancements, has propelled it to the forefront of quality and excellence. To bring this narrative to the forefront, JK Cement Ltd. has released four captivating ad commercials that depict different scenarios in a multi-brand cement store, showcasing the challenges and demands of customers and offering innovative solutions and a different perception. These commercials seek to transform the perception of what defines the best cement, providing customers with a new perspective at the point of sale. The light hearted humorous conversations among customer, dealer, and engineer within the setting of a building material retail store serve as the backdrop for this strategic storytelling approach. Furthermore, the campaign takes the opportunity to showcase our differentiating factor from other brands in India – our Build Xpert Team and their exceptional On-Site Technical Services.
Commenting on the campaign, JK Cement Ltd., group president – marketing, Pushp Raj Singh said, “Our goal with this campaign was to emphasize the superior quality of our products and showcase the trusted legacy of our brand. With 50 years of extensive and illustrious experience in the cement industry, we have built a strong foundation based on integrity, dedication, and continuous improvement in our products and processes. Every batch of JK Super Cement undergoes more than 200 BIS approved (Bureau of Indian Standards) quality tests, ensuring its excellence from raw materials to packaging, before it reaches the hands of the end consumer.”
JK Cement Ltd., AVP & head of brand & digital marketing, Love Raghav, sheds light on the campaign’s inception, stating, “Our journey began with an in-depth market research endeavor to understand consumer behavior, pain points, and preferences regarding cement purchases. Based on these insights, we designed a campaign that delivers a clear brand communication, highlights our core product capabilities, and addresses their pain points. The #KaamSeNumber1 campaign also promotes our On-Site Technical Services provided by our strong Build Xpert Team, where we prioritize our customers by offering valuable construction related services alongside top-quality products, ensuring a seamless experience, which sets us apart from other brands in India.”
Social Cloud Ventures Pvt Ltd.- The agency on record, founder, Nipun Arora added, “Our main challenge was to create a memorable, seamless campaign across various platforms and formats. We integrated this campaign highlighting key reasons to believe, a captivating hook, brand narrative, and unique selling points for each product, all within a concise 20-second timeframe. The result is a campaign with four films that address friction points and deliver impactful moments of truth.”
The JK Super Cement #KaamSeNumber1 campaign encompasses a comprehensive communication and marketing strategy, spanning digital, television, print, and social media platforms. By incorporating the theme of “Naam se toh kaee, Kaam se Ek hi No.1” (Number 1 by Performance and Services, not just the name), the campaign effectively communicates the brand’s trustworthiness, excellent quality, superior customer service, and product-level technological innovation and attributes.
https://www.youtube.com/playlist?list=PLKvLlzKDgCiqHmBW4LVl6ocpR_iGiYwRs
https://www.youtube.com/@JKCementLtdIndia
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
