MAM
Jitesh Rajdeo to head sales of Zee News Ltd
NEW DELHI: Zee News Ltd (ZNL) has appointed Jitesh Rajdeo as its chief sales officer to head the sales function of all the news channels of the company.
Rajdeo will report to ZNL chief executive officer Alok Agrawal.
“With Zee News Ltd’s mantra of ‘Soch Badlo, Desh Badlo’, we aim at building a network of persistent and consistent actions throughout the length and breadth of the nation keeping in mind consolidation of our leadership position. To put the words into action we have decided to aggressively take newer initiatives and hence want to ramp up our team”, said Agrawal.
Rajdeo was earlier promoted to the position of Revenue Head of DNA in March 2011 from his profile of Network Head – Key Accounts in Zee Entertainment Enterprises Ltd (Zeel). He has been associated with the Zee Group since 2000, having worked in various capacities in the organisation. During his tenure with the group, he has worked as national sales head of Zee Cinema as well.
In 2009, when Zee restructured its ad sales division to form two core clusters, Rajdeo was in charge of the cluster that included the regional GECs (general entertainment channels) and news channels of the group.
“Rajdeo has been with Zee Group for the past 13 years and had a good track record across various group channels in different roles. This experience would be helpful in taking up his role in ZNL and in helping in our growth,” said Agrawal.
Added Rajdeo: “This new role certainly is quite challenging. In my past profiles, whether it was integrating DNA with Zee culture or heading the Network team or even looking after the Regional Cluster of Zeel were major responsibilities. I am ready for the challenge and committed to deliver on the organisation‘s expectations.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
