MAM
Jet Airways consolidates & rebrands low-fare products under JetKonnect
MUMBAI: As part of a strategic rebranding, Jet Airways will consolidate its low-fare service products under the JetKonnect brand.
The rebranding exercise aims to simplify the group‘s service proposition and enhance brand recall.
Effective from 25 March, Jet Airways Konnect and JetLite will be rebranded as JetKonnect. This will enable guests to avail single superior in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories, the company said. Additionally, from 26 March guests to jetlite.com would be automatically redirected to jetkonnect.com.
Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.
In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.
A gradual rebranding of the JetKonnect brand would be manifest on letterheads, the JetKonnect website, boarding passes, tickets, stationery. Signages at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the website and all visible communication avenues.
Jet Airways chief commercial officer Sudheer Raghavan said, “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively, drawing synergies from the Jet Airways mother brand. The launch of brand JetKonnect is the culmination of a well coordinated effort. We are confident that this initiative will be well accepted by all our guests. The Jet Airways Group is continually looking at opportunities to optimally deploy and cross-utilise common resources of Jet Airways and JetLite wherever possible and this rebranding exercise will help further in synergising the airlines‘ collective operations.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
