MAM
Jen Smith is Maxus’ first global creative head
MUMBAI: Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.
Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy where she restructured the team to enable Maxus UK to better provide insight-led, ideas-focussed and technology-rich solutions across the agency. Smith was also instrumental in creating Change Planning, Maxus’ bespoke planning process.
In 2016 Smith developed a bespoke creativity training scheme, taking ten percent of the agency on a journey of facilitation techniques and creative problem solving. Each of these creative champions are driving learnings out across the entire agency.
In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.
Announcing the promotion, Lindsay Pattison, Maxus worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.
“Jen was a very key participant in Walk The Talk, the Maxus gender equality initiative that helps women identify what their goals are and find the confidence to step up and make bold moves. Jen took these learnings on board and came to me with a proposal for this new role that both benefits Maxus and offers her the ideal step up; she is truly walking the talk.”
Nick Vale, Worldwide Head of Planning, Maxus says; “Without any shadow of a doubt we are in the midst of a revolution in media; there’s a tremendous opportunity to create new types of work that sizzle with excitement. But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles – it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places.”
Jen Smith, global creative director at Maxus, said: “Maxus is a super -fast and agile global agency and there’s a fantastic opportunity to drive creativity across our network. Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.
“I could not be more excited to take up the opportunity to drive creativity across Maxus and to help the entire organisation lead change in a whole new way.”
Smith will continue to be based in London and will report into Nick Vale Worldwide Head of Planning and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.
Digital
Eight-year-old coder steals the show at India AI Impact Summit 2026
Ranvir Sachdeva meets Sundar Pichai and Sam Altman, links ancient philosophy to modern AI
DELHI: Amid a sea of global tech chiefs and policy heavyweights, the loudest buzz at Bharat Mandapam this week came from a boy barely tall enough to see over the lectern.
Ranvir Sachdeva, eight, became the youngest keynote speaker at the India AI Impact Summit 2026 in New Delhi, elbowing his way into a line-up dominated by chief executives, founders and ministers. Calm, bespectacled and fiercely articulate, he declared himself a technologist — and spoke like one.
“I’m here as the youngest keynote speaker at the India AI Impact Summit. I’m talking about how I’m linking ancient Indian philosophies to modern-day technologies. I’m also covering the different approaches which the rest of the nations are building AI,” he told news agency ANI.
He added: “I’m talking about how India is building AI with. I’m sharing my own use case of an Indian AI model just released and how I’m contributing to India’s GDP and driving AI literacy with it.”
The summit, held from February 16 to 21 in New Delhi, has drawn global names. Ranvir met Google chief executive Sundar Pichai and OpenAI chief executive Sam Altman on the sidelines, sharing photographs of the encounters. He has previously met Salesforce chief executive Marc Benioff and Doreen Bogdan-Martin, secretary-general of the International Telecommunication Union, at the AI for Good Global Summit in Geneva.
In 2024, he met António Guterres, United Nations secretary-general.
His most high-profile brush with corporate royalty came earlier. In 2023, during the opening of Apple’s Delhi store, Ranvir demonstrated his Swift coding skills to Apple chief executive Tim Cook in a one-on-one session. Cook later posted: “What an incredible reception, Delhi, thank you! We’re delighted to welcome our customers to our newest store—Apple Saket!”
What an incredible reception, Delhi, thank you! We’re delighted to welcome our customers to our newest store—Apple Saket! pic.twitter.com/5Jmi79ixzl— Tim Cook (@tim_cook) April 20, 2023
Ranvir replied publicly: “Thank you so much, @tim_cook! It was great meeting you today and showcasing my Apple Swift coding skills! You are an inspiration and I so want to meet you at #WWDC2023!”
Thank you so much, Tim! You are an inspiration and I so want to meet you at #WWDC2023 ! 🙂 https://t.co/BVthznLjD8— Ranvir Singh Sachdeva (@ranvirsachdeva) April 20, 2023
The invitation followed. Cook extended a personal call for Ranvir to attend the Worldwide Developers Conference 2023 at Apple Park in Cupertino.
This is not Ranvir’s first turn on the global stage. In 2025, aged seven, he addressed the United Nations’ AI for Good Global Summit in Geneva as its youngest keynote speaker. He spoke for 20 minutes on “Agents of Change: A 7-Year-Old’s Lens on Generation AI for Good”, in front of more than 10,000 attendees from over 180 countries and 53 UN partner organisations.
He shared the broader stage with Geoffrey Hinton, Nobel laureate and Turing Award winner, alongside senior figures from Amazon, Meta and Salesforce. According to a LinkedIn post by the Ardee School, Ranvir argued that “Generation AI are the true changemakers”, highlighting healthcare breakthroughs from bionic solutions and exoskeletons to assistive devices for ALS patients. He called for the democratisation of such tools to bridge the digital divide.
The precocity runs deep. At six, he became the world’s youngest TEDx speaker, speaking on technology and innovation. At five, he won a gold medal as a “Super Presenter” in the 2022 Global Reading Challenge. Media reports say that in 2021 he built a prototype rocket aimed at supporting NASA’s Mars exploration, earning recognition from the Jet Propulsion Laboratory.
In 2023, he became the youngest recipient of a robotics and AI certification from IIT Delhi after a summer workshop at the I-HUB Foundation for Robotics.
He began coding at three.
At an event otherwise obsessed with trillion-dollar valuations, sovereign AI stacks and regulatory guardrails, it was a small voice that cut through. Linking Sanskrit thought to silicon chips, GDP to generative models, Ranvir Sachdeva did more than make history. He made the grown-ups listen.
#WATCH | Delhi: At #IndiaAIImpactSummit2026, Ranvir Sachdeva, Child Prodigy, Technologist, Global Author says, "I'm here as the youngest keynote speaker at the India AI Impact Summit. I'm talking about how I'm linking ancient Indian philosophies to modern-day technologies. I'm… pic.twitter.com/e3OGgtxyDK— ANI (@ANI) February 19, 2026
