MAM
JCDecaux signs 10-year Delhi Airport Metro Express Line ad deal
MUMBAI: Global outdoor advertising company JCDecaux’s India arm has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network.
The contract is effective from 1 April and covers both indoor and outdoor locations, further strengthening the transport media portfolio operated by the agency in India.
JCDecaux India has the exclusive advertising rights for Bengaluru International Airport as well.
A spokesperson of Delhi Airport Metro Express Pvt. Ltd. said: “We are confident that with its international expertise and track record in operating the leading airports and metro concessions, JCDecaux will offer high-quality services to advertisers and an enhanced experience for airport passengers.”
JCDecaux chairman of the executive board and co-CEO Jean-Charles Decaux said, “We are delighted to have signed the contract for the India’s first airport express metro. This new contract further strengthens our transport portfolio in India. The Delhi Airport Metro Express will become a showcase for advertising excellence in the urban community of Delhi, thanks to the quality and diversity of the advertising solutions that we will introduce.”
Globally, JCDecaux operates advertising concessions at major airport metro lines such as the Heathrow Express (London) and Airport Express (Hong Kong). The new contract underlines the relevance and creative excellence of JCDecaux’s portfolio of products in metro networks around the world and further consolidates its leadership. This contract strengthens JCDecaux’s leading position in the Delhi OOH market where it currently operates Street Furniture with 800 bus shelters.
“Delhi Airport Metro Express reduces the travelling time for passengers travelling to the airport, providing a world-class experience on a par with networks such as the Hong Kong Airport Express and Heathrow Express. Covering 23 kilometres, Delhi Airport Metro Express Line runs on a dedicated elevated and underground corridor, delivering the highest levels of comfort for the public,” an official release said.
It caters to the same target audience as Terminal 3 and Terminal 1D at Indira Gandhi International Airport as the most convenient way for passengers to reach the airport. “With the elevated corridor, piers, pillars and gantries, this line offers the most impactful outdoor locations on the road leading to the airport. This will also ensure coverage of the traffic moving to and from the airport,” the release added.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
