Brands
JBL’s splash of sound: Unveils Holi-ready speaker lineup
Mumbai: JBL gears up for Holi with its latest lineup of eco-friendly speakers, embodying the festive energy while simultaneously taking steps to minimize its carbon footprint. Get ready to drench yourself in music with the compact, easy-to-carry eco-friendly JBL CLIP 4 Eco and JBL Go 3 Eco, on-the-go speakers. Or add more to your terrace and rooftop parties with the powerful and waterproof PartyBox Club 120 and PartyBox Stage 320 speakers. With a replaceable battery option, not only do you get extended years of life but also positively contribute to reducing electronic waste. Powered with JBL Pro sound and upgraded Bluetooth capabilities, JBL reaffirms its position as the global leader in portable audio, raising the bar for every occasion and continuing to be a part of fans’ most memorable moments.
The JBL Go 3 Eco ensures five hours of non-stop festive beats, with its IP67 waterproof and dustproof features offering great durability, while the JBL Clip 4 Eco, offers 10 hours of playtime into your on-the-go Holi adventures. Created using 90 per cent PCR plastic (Post Consumer Recycled) with 100 per cent recycled fabric on the speaker grille, the new portables also arrive in JBL’s most sustainable packaging yet. The new innovative eco-friendly design significantly reduces the amount of virgin plastic being used, which not only recycles waste plastic but also reduces the overall carbon footprint of the product.
In addition to the Clip and Go series, JBL is excited to introduce PartyBox Club 120 and PartyBox Stage 320 with powerful sound and enhanced bass to its already existing best-seller range of PartyBoxes. These PartyBoxes will set the stage for unforgettable moments this Holi with their splashproof and dust/colour-proof technology, ensuring that the spirit of Holi doesn’t stop the music and revelry.
These state-of-the-art speakers open endless possibilities for electrifying gatherings, featuring thrilling sound with its AI Sound Boost. Twelve hours of playtime plus an extended playtime powered by a replaceable battery and upgraded Bluetooth 5.4 capabilities, the JBL PartyBox Club 120 joins the lineup with two mic inputs and one guitar input. Compatible with the JBL PartyBox App this also incorporates post-consumer recycled materials for 70 per cent of its plastic and also FSC-certified paper printed with soy ink.
With the new JBL PartyBox Stage 320 with two high-sensitivity woofers and dual tweeters, users can listen to all the details of their favourite tracks, even at the loudest volumes with the AI Sound Boost in this too. The telescopic handle and wide, sturdy wheels, unique to the JBL PartyBox 320 can be easily transported to transform any space into the ultimate party, with its multi-dimensional light show. With an impressive 18 hours of playtime which can be doubled with a swap and go replaceable battery. The FastCharge with a 10-minute charge boost delivers 2 hours of playtime, so users won’t have to worry about the party stopping mid-song, now. The JBL PartyBox Stage 320 incorporates post-consumer recycled materials for 60 per cent of its plastic.
To further amplify the launch, JBL plans to organize on-site activations at key retail locations and malls spanning the North, East, and West regions, where Holi is celebrated as a community festival. Customers will get a chance to experience it firsthand and will allow them to witness the exceptional sound quality and durability that JBL brings to the table.
HARMAN India vice president of lifestyle Vikram Kher said, “This year, the festival of colours deserves a sound that resonates with vibrancy, and JBL is here to deliver that. This new launch we’re not only bringing the party with powerful sound and immersive experiences but also doing our part for the environment with our eco-friendly options. Let this Holi be remembered not just for the colours but for the unbeatable beats that accompany them.”
The JBL Go 3 Eco and JBL Clip 4 Eco will be available in blue, green and white on JBL.com for Rs 4,499 and Rs 5,999 respectively.
The JBL PartyBox Club 120 and JBL PartyBox Stage 320 will be available on JBL.com for price points of Rs 39,999 and Rs 54,999 respectively.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
