Brands
JBL unleashes the ultimate audio experience with the party box’s ultimate
Mumbai: Bigger, better, bolder. JBL’s popular PartyBox speakers have a new headline act, introducing the JBL PartyBox Ultimate. Packed with superior JBL Original Pro Sound, Dolby Atmos immersive audio, and a breathtaking light show moving in sync with your beat, the JBL PartyBox Ultimate will be available in India from 18th January 2024 for Rs 164,999 The JBL PartyBox Ultimate is guaranteed to level up any party, anywhere.
Feel the sound, don’t just hear it. The JBL PartyBox Ultimate is the best-sounding and loudest JBL PartyBox yet, featuring superior JBL Original Pro Sound with two high-sensitivity mid-range drivers and dual tweeters so you can listen to all the details of your favourite tracks, even at the loudest volumes. No space is too big – the JBL PartyBox Ultimate can rock the size of two basketball courts as a pair of 9-inch subwoofers provide thunderous bass you can feel from anywhere in the room. Dolby Atmos* puts you in the centre of your favourite songs as the music comes alive around you with unparalleled clarity and depth.
Transform any space into the ultimate party with the biggest multi-dimensional light show of any party speaker. A new starry night effect, cool light trails, and dynamic strobes – whatever your style, the light show moves in sync with the music delivering a party to your ears and eyes.
Wi-Fi connectivity has joined the party.
Stream high-definition music, and take the music with you, thanks to Wi-Fi and Bluetooth capabilities. Hosting a house party while phone notifications keep popping up? The Wi-Fi connection lets the music play without interruptions. Switch easily to Bluetooth for seamless audio whether you’re indoors or outside. No matter where you are, the JBL PartyBox Ultimate will automatically tune itself to its surroundings every time you turn it on.
Customize your own party flow with the interactive JBL PartyPad on the PartyBox top panel. Three simple fingertip actions – tap, hold and slide – unleash DJ-quality sound effects all night long. Enjoy your favourite playlist or take the stage with a guitar dual mic inputs and karaoke EQ tuning. The JBL PartyBox Ultimate is IPX4 splashproof and has an easy-to-grip handle with sturdy wheels, so you can take the party anywhere.
HARMAN India vice president of Lifestyle Vikram Kher stated, “At JBL, we believe that music brings people together, which is why we design our speakers to elevate every celebration. Our newest PartyBox speaker builds on JBL’s 76 years as an industry leader in audio technology to create a truly immersive party experience. The powerful bass isn’t just heard – it’s felt, adding a thrilling new dimension to the music. With its splashproof design and room-filling JBL Original Pro sound, this speaker transforms any gathering into an epic event. Simply put, when it comes to throwing an unforgettable party, the JBL PartyBox delivers.”
The JBL PartyBox Ultimate will be available on JBL.com, and across leading retailers and e-tailers in India from January 18, 2024, at a retail price of Rs 1,64,999.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
