Brands
JBL unleashes the ultimate audio experience with the party box’s ultimate
Mumbai: Bigger, better, bolder. JBL’s popular PartyBox speakers have a new headline act, introducing the JBL PartyBox Ultimate. Packed with superior JBL Original Pro Sound, Dolby Atmos immersive audio, and a breathtaking light show moving in sync with your beat, the JBL PartyBox Ultimate will be available in India from 18th January 2024 for Rs 164,999 The JBL PartyBox Ultimate is guaranteed to level up any party, anywhere.
Feel the sound, don’t just hear it. The JBL PartyBox Ultimate is the best-sounding and loudest JBL PartyBox yet, featuring superior JBL Original Pro Sound with two high-sensitivity mid-range drivers and dual tweeters so you can listen to all the details of your favourite tracks, even at the loudest volumes. No space is too big – the JBL PartyBox Ultimate can rock the size of two basketball courts as a pair of 9-inch subwoofers provide thunderous bass you can feel from anywhere in the room. Dolby Atmos* puts you in the centre of your favourite songs as the music comes alive around you with unparalleled clarity and depth.
Transform any space into the ultimate party with the biggest multi-dimensional light show of any party speaker. A new starry night effect, cool light trails, and dynamic strobes – whatever your style, the light show moves in sync with the music delivering a party to your ears and eyes.
Wi-Fi connectivity has joined the party.
Stream high-definition music, and take the music with you, thanks to Wi-Fi and Bluetooth capabilities. Hosting a house party while phone notifications keep popping up? The Wi-Fi connection lets the music play without interruptions. Switch easily to Bluetooth for seamless audio whether you’re indoors or outside. No matter where you are, the JBL PartyBox Ultimate will automatically tune itself to its surroundings every time you turn it on.
Customize your own party flow with the interactive JBL PartyPad on the PartyBox top panel. Three simple fingertip actions – tap, hold and slide – unleash DJ-quality sound effects all night long. Enjoy your favourite playlist or take the stage with a guitar dual mic inputs and karaoke EQ tuning. The JBL PartyBox Ultimate is IPX4 splashproof and has an easy-to-grip handle with sturdy wheels, so you can take the party anywhere.
HARMAN India vice president of Lifestyle Vikram Kher stated, “At JBL, we believe that music brings people together, which is why we design our speakers to elevate every celebration. Our newest PartyBox speaker builds on JBL’s 76 years as an industry leader in audio technology to create a truly immersive party experience. The powerful bass isn’t just heard – it’s felt, adding a thrilling new dimension to the music. With its splashproof design and room-filling JBL Original Pro sound, this speaker transforms any gathering into an epic event. Simply put, when it comes to throwing an unforgettable party, the JBL PartyBox delivers.”
The JBL PartyBox Ultimate will be available on JBL.com, and across leading retailers and e-tailers in India from January 18, 2024, at a retail price of Rs 1,64,999.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
