MAM
Jamie Chambers to lead BBC Advertising, ANZ
MUMBAI: Jamie Chambers has been promoted to regional sales director for BBC Advertising in Australia & New Zealand (ANZ), further strengthening the local advertising sales team.
Chambers will be responsible for advertising sales for BBC Advertising’s digital assets – bbc.comand BBCGoodFood.com – as well as international deals for global channel BBC World News. He will oversee the generation of new business, development of major accounts and expansion of existing business through the management of the in-house sales team based in Sydney and Melbourne, plus sales reps in New Zealand and Australia, across a number of digital platforms and custom solution opportunities.
Working alongside BBC head of advertising solutions Katrina Norton-Knight, they will develop bespoke cross-media advertising and sponsorship opportunities for the ANZ market across all BBC Worldwide digital and STV platforms.
Over the years, Chambers has gained broad advertising experience across a portfolio which includes newspapers, magazines, digital, TV and event sponsorships.
He began his career in Manchester in the UK in 2005, working for two of the largest UK publishers, Guardian Media Group and then Trinity Mirror, rising to senior account manager.
In 2011, Chambers moved to Sydney and joined BBC Worldwide, focusing on digital advertising. Rising through the ranks of account management to become sales manager NSW, QLD and ACT in 2014, Chambers has led BBC Advertising’s move into content solutions, events and programmatic sales.
In his new role, he will lead the ANZ team based in Sydney and Melbourne and will continue to report to Alistair McEwan, who was recently promoted to SVP Commercial Development, Asia and ANZ.
Chambers said, “I’m very proud to now lead BBC Advertising across ANZ at an exciting time in our business’ evolution, as content, data and programmatic become central pillars in our offering. The BBC is famous for producing world class content and I’m passionate about helping brands take advantage of the opportunities available by partnering with one of the world’s most respected media companies to produce memorable and successful campaigns.”
McEwan added, “Jamie’s leadership and strategic skills as Regional Director will further strengthen the BBC Advertising sales team in ANZ. Jamie has been instrumental in the success of BBC Advertising in Australia in recent years, he thoroughly deserves this promotion, I’m delighted for him and for our business.”
Chambers’s new role is effective immediately.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
