MAM
James Varghese launches OTS Communications Media Venture
MUMBAI: After more than three decades of shaping media strategies and building brands, James Varghese is starting a fresh chapter. The veteran media professional has announced the launch of OTS Communications (I) Pvt Ltd, a new full-service agency focused on integrated media solutions.
Designed as a one-stop shop, OTS Communications will offer services across out-of-home advertising, BTL activations, retail signage and ATL media. The agency positions itself as nimble, hands-on and deeply involved, promising clients not just plans on paper but results on the ground.
Varghese brings with him over 33 years of industry experience, including a 19-year stint at OAP, where he played a key role in driving strategic initiatives and nurturing long-standing client relationships across sectors.
Speaking about the launch, Varghese said his journey across platforms and categories shaped his belief that strong media outcomes depend on clarity of thought, disciplined execution and personal ownership. OTS Communications, he said, is built around these very principles, with senior-level involvement at every stage of a campaign.
Reflecting on his long association with Varghese, OAP Mediatech CEO and director Abhijit Sengupta, praised his leadership and people-first approach. He added that Varghese’s integrity, humility and commitment have left a lasting impact on the organisation and will continue to guide him as an entrepreneur.
The move marks the close of a significant professional chapter and the beginning of a new one. With OTS Communications, Varghese aims to create a responsive media partner that balances sharp strategy with execution rigour, while staying closely accountable to client outcomes.
In an industry often driven by scale, OTS Communications is betting on focus, experience and involvement to make its mark.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
