MAM
Jagannath continues Thoughtworks journey as VP for India and Middle East
MUMBAI: He’s no stranger to building brands that think big and now, he’s doing it across continents. A L Jagannath, fondly known as Jaggi in industry circles, will continue his journey at Thoughtworks as vice president, marketing and partnerships for India and the Middle East, marking the next phase in a storied career that has spanned tech giants, global brands, and award-winning marketing milestones.
Based in Bengaluru, Jagannath will refine regional strategy and steer a high-performing team at the hyper-growth technology consultancy, tasked with scaling the business threefold over three years. His focus will span account-based marketing (ABM), brand leadership, talent branding, and partnerships with tech majors such as AWS, Google, and Microsoft Azure, all geared towards deepening Thoughtworks’ presence and influence in the region.
Before ThoughtWorks, Jagannath spent over six years at VMware, where he led India marketing and later switched lanes to head sales for the Dell-EMC alliance, a move that saw him grow the business sevenfold, from USD 8 million to 50 million dollars in just three years. His performance earned him a place among VMware’s global top one per cent and back-to-back wins at the President’s Club in 2018 and 2019.
Earlier, as director of marketing for India and SAARC at VMware, he was part of the leadership team that executed “Mission 101”, doubling India’s business by USD 100 million within three years and cementing the brand’s dominance in virtualisation. His marketing strategy also helped the company maintain a 70 per cent-plus market share for its core products, while driving over 3,000 new customer acquisitions.
Jagannath’s career map reads like a who’s who of modern marketing. At LinkedIn, he built demand generation programmes that tripled the pipeline from USD 20 million to USD 60 million, creating alliances with corporates such as Wipro and Infosys. At Sun Microsystems, he led marketing for the systems business and rolled out India’s first B2C campaigns for the brand. His early years at Reliance Infocomm saw him launch Reliance WebWorld, test-market gaming services, and even partner with Microsoft to introduce Halo to Indian gamers way before esports was mainstream.
A marketer with both creative instinct and commercial acumen, Jagannath has also earned industry recognition as CMO of the Year (2012 and 2016) and most influential marketing leader by the World Marketing Congress. His stints at DDB Mudra, where he worked on iconic Indian brands like Dhara and Rasna, shaped his storytelling sensibilities early on.
Now, as he continues his journey at ThoughtWorks, Jagannath is setting his sights on scale, innovation, and synergy. “This new chapter is about refining our regional strategy, collaborating across markets, and delivering greater value for our clients and partners,” he said.
For someone who has turned every role into a masterclass in marketing reinvention, Jaggi’s next innings promises to be no different another leap in a career built on big ideas, bold moves, and brand brilliance.
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
