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Jagannath continues Thoughtworks journey as VP for India and Middle East
MUMBAI: He’s no stranger to building brands that think big and now, he’s doing it across continents. A L Jagannath, fondly known as Jaggi in industry circles, will continue his journey at Thoughtworks as vice president, marketing and partnerships for India and the Middle East, marking the next phase in a storied career that has spanned tech giants, global brands, and award-winning marketing milestones.
Based in Bengaluru, Jagannath will refine regional strategy and steer a high-performing team at the hyper-growth technology consultancy, tasked with scaling the business threefold over three years. His focus will span account-based marketing (ABM), brand leadership, talent branding, and partnerships with tech majors such as AWS, Google, and Microsoft Azure, all geared towards deepening Thoughtworks’ presence and influence in the region.
Before ThoughtWorks, Jagannath spent over six years at VMware, where he led India marketing and later switched lanes to head sales for the Dell-EMC alliance, a move that saw him grow the business sevenfold, from USD 8 million to 50 million dollars in just three years. His performance earned him a place among VMware’s global top one per cent and back-to-back wins at the President’s Club in 2018 and 2019.
Earlier, as director of marketing for India and SAARC at VMware, he was part of the leadership team that executed “Mission 101”, doubling India’s business by USD 100 million within three years and cementing the brand’s dominance in virtualisation. His marketing strategy also helped the company maintain a 70 per cent-plus market share for its core products, while driving over 3,000 new customer acquisitions.
Jagannath’s career map reads like a who’s who of modern marketing. At LinkedIn, he built demand generation programmes that tripled the pipeline from USD 20 million to USD 60 million, creating alliances with corporates such as Wipro and Infosys. At Sun Microsystems, he led marketing for the systems business and rolled out India’s first B2C campaigns for the brand. His early years at Reliance Infocomm saw him launch Reliance WebWorld, test-market gaming services, and even partner with Microsoft to introduce Halo to Indian gamers way before esports was mainstream.
A marketer with both creative instinct and commercial acumen, Jagannath has also earned industry recognition as CMO of the Year (2012 and 2016) and most influential marketing leader by the World Marketing Congress. His stints at DDB Mudra, where he worked on iconic Indian brands like Dhara and Rasna, shaped his storytelling sensibilities early on.
Now, as he continues his journey at ThoughtWorks, Jagannath is setting his sights on scale, innovation, and synergy. “This new chapter is about refining our regional strategy, collaborating across markets, and delivering greater value for our clients and partners,” he said.
For someone who has turned every role into a masterclass in marketing reinvention, Jaggi’s next innings promises to be no different another leap in a career built on big ideas, bold moves, and brand brilliance.
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Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
