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Jack in the Box Worldwide bags creative mandate for Fast&Up
MUMBAI: The 120 Media Collective’s creative powerhouse, Jack in the Box Worldwide bags the creative and digital communications mandate for Fast&Up, an innovation in the sports nutrition category. The core objective of these campaigns is to spark conversations and drive product usage across sports and fitness communities.
Sharing his thoughts on the partnership, The 120 Media Collective president and chief operating officer Kaizad Pardiwalla said, “We’re excited to partner with Fast&Up and be a part of their journey to revolutionise sports nutrition in India. Using Fast&Up’s diverse athlete roster, Jack in the Box Worldwide has conceptualised three exciting campaigns that leverage the power of content marketing to drive business impact for the brand.”
Remarking on this selection, Aeronutrix Sports Products Pvt Ltd CMO Varun Khanna said, “Fast&Up is excited to work with Jack in the Box Worldwide and the rest of The 120 Media Collective for its content and communications. The team is extremely creative and are fitness enthusiasts themselves thus making the content organic and relatable. As a brand, Fast&Up is keen to work with partners who have a young and fresh take on active nutrition and can communicate the same in an innovative manner.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
