MAM
Jack Daniel’s India appoints BBDO India as its integrated communications AoR
Mumbai: Jack Daniel’s Tennessee Whiskey announced that it has appointed BBDO India as its integrated communications agency for the Indian market, following a multi-agency pitch. Energy BBDO Chicago is Jack Daniel’s global agency of record and was the agency behind its global repositioning campaign “Make It Count,” which came out in October 2020.
As part of the mandate, BBDO India will be responsible for handling creative strategy and execution for the Indian market and localization of global campaigns, apart from managing social, packaging, retail design, and mainline creative functions in India for Jack Daniel’s.
A true global icon found in more than 170 countries around the world, Jack Daniel’s is the most valuable spirits brand in the world, as recognised by Interbrand. Brown-Forman, the makers of Jack Daniel’s, consider India as a strategic emerging market for the entire Jack Daniel’s family of brands as it continues to strengthen its position as one of the leaders in the premium spirits category in the country.
Speaking on the new partnership, Brown-Forman marketing manager for the Indian subcontinent and Maldives Vinay Joshi said, “We are very excited to partner with BBDO India as our integrated communications agency on Jack Daniel’s for India, which is a very important market for the brand. We are sure BBDO India will add immense value through its energy and creativity and help the brand to build meaningful differences with consumers even more effectively and consolidate its position as the largest selling American whiskey in the country.”
BBDO India chief growth officer Nikhil Mahajan added, “We are delighted to be associated with Brown-Forman and are super excited to handle Jack Daniel’s, one of the most iconic brands in the world. The bold and unpretentious values Jack Daniel’s exhibits have always led to great communication over the years, and as the brand treads on the growth path in the India market, we look forward to working with the visionary brand team to create more such iconic pieces of content and strategy.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
