Brands
Jabong launches ‘out-of-the-world’ ad for upcoming Big Brand Sale
MUMBAI: Jabong, India’s leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July.
Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of the ongoing season.
As a part of its 360 degree campaign, Jabong released an #OutOfTheWorld themed 30 sec TVC, which is set in a parallel universe and captures the essence of BBS where the World’s Biggest Brands are available at discounts. During BBS, Jabong is offering four lakh styles from premium, international and Indian brands at 55-80 per cent discount, out of which over one lac styles are for the first time on 50 per cent + discounts and more than 15,000 styles are available at above 80 per cent discount.
The TVC highlights the Jabong consumers who are free from worldly notions of fashion and have their own unique style and identity, staying true to Jabong’s brand philosophy- Be You. Set against a vast, celestial backdrop and a flickering panorama of space, the TVC beautifully uses spatial objects like stars, satellites and shooting stars to creatively bring alive the ‘out-of-the-world’ experience that the Big Brand Sale promises, in terms of, both, products and discounts.
Conceptualised and scripted by Happy Mcgarrybowen, the creative agency from Dentsu Aegis Network, the TV commercial will be aired across leading channels, GEC, English and Hindi movies, English entertainment, news, lifestyle and music genres. The television commercials will also run in five-second stings across select channels to drive frequency and reach. In addition, the campaign also covers print, radio, outdoor, DTH (Tata Sky) and digital-YouTube, Facebook, Wynk and Truecaller, with OOH across eight cities. Jabong is also collaborating with popular content creators like SIT and leading fashion influencers to amplify the campaign’s consumer reach.
Jabong head Gunjan Soni says, “The fourth edition of BBS is going to be bigger and better than ever before with innovations like 100 per cent cash back, VIP slots, and lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”
Jabong head of brand Gaurav Kackar adds, “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”
Happy mcgarrybowen CEO Kartik Iyer mentions, “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”
Jabong will allot exclusive slots to select shoppers on 26 July to make purchases via wishlisting, coupled with lightening and mystery deals throughout the four days for enhanced consumer engagement. Customers can also earn slots by playing fun games on the Jabong app to buy their favourite products before they go out of stock.
Brands
Moneycontrol to host Global Wealth Summit 2026 in Mumbai on March 14
Investors and policymakers gather to decode wealth in a shifting world order
MUMBAI: As global markets grapple with volatility, shifting capital flows and rapid technological disruption, Moneycontrol is bringing together some of the biggest names in finance and policy for the second edition of the Global Wealth Summit.
The IDFC FIRST Bank presents Moneycontrol Global Wealth Summit will take place on March 14, 2026, at the Jio World Convention Centre in Mumbai, gathering global investors, policymakers and market experts for a day of conversations on the future of wealth creation.
Centred on the theme “The Capital Reset: Building Wealth in a New World Order”, the summit will examine how investors are rethinking risk, returns and portfolio strategies as the global financial landscape evolves. Artificial intelligence, shifting supply chains, geopolitical realignments and renewed interest in safe-haven assets are among the forces reshaping investment thinking worldwide.
The event will feature more than 15 sessions and over 45 speakers across more than 10 hours of discussions. Over 400 participants are expected to attend, creating space not only for debates on markets but also for networking among leaders from finance, business and policymaking.
Among the key speakers is Tuhin Kanta Pandey, chairman of SEBI, who is expected to share insights on India’s regulatory landscape and the policy direction shaping the country’s capital markets. Global investment perspectives will come from Jonathan Wilmot, global strategist at Aletheia Capital, and Charles Myers, chairman and founder of Signum Global Advisors, who will discuss macroeconomic shifts, capital flows and emerging investment opportunities.
The summit will also see participation from leaders across India’s financial ecosystem, including V. Vaidyanathan, MD and CEO of IDFC FIRST Bank, Sundararaman Ramamurthy, MD and CEO of BSE, Atul Mehra, MD and CEO of Axis Capital, Abhinav Bharti, MD and head of India ECM at JP Morgan, and Dinesh Thakkar, chairman and MD of Angel Broking.
Seasoned market voices such as Ramesh Damani, veteran investor and member of BSE, Ajit Dayal, founder of Quantum Advisors and Quantum AMC, and Shankar Sharma, founder of GQuant, are expected to offer perspectives on equity markets, valuation cycles and long-term wealth creation.
Institutional and global market insights will also come from Sunil Tirumalai, executive director and GEM equity strategist at UBS, and Sachee Trivedi, founder and director of Trident Capital Investments. Ananth Narayan, former SEBI whole-time member, will add regulatory and governance perspectives shaped by his experience in India’s financial framework.
Moneycontrol managing editor and Network18 chief AI officer editorial operations Nalin Mehta, said the summit comes at a time when investors are navigating heightened geopolitical tensions and uncertain markets.
“The second edition of the Moneycontrol Global Wealth Summit comes at a time when investors are navigating heightened geopolitical tensions and volatile markets. By bringing together leading investors, policymakers and market strategists, the summit will offer insights from leaders who have weathered multiple market cycles and bring deep perspective on building wealth and traversing multiple asset classes in a rapidly changing world,” he said.
Over the years, the Moneycontrol Global Wealth Summit has positioned itself as a platform where regulators, investment strategists, CEOs and fund managers exchange ideas, engage with policymakers and explore partnerships in an increasingly complex market environment.
Moneycontrol’s Global Wealth Summit 2026 is presented by IDFC FIRST Bank, with Reliance Industries Limited as the associate partner.
