Brands
Ixigo onboards Rahul Gautam as group CFO
Mumbai: Travel app ixigo has announced the onboarding of Rahul Gautam as group chief financial officer. He will replace former group CFO Ravi Gupta, who has resigned due to personal reasons.
Rahul brings considerable experience in capital markets, corporate finance, and business advisory and will be leading the finance function for ixigo with a specific focus on corporate finance and corporate development, mergers and acquisitions, public markets and investor relations, growth, risk management and financial reporting.
Rahul has held various leadership roles, most recently serving as senior vice president – finance at PVR Ltd, where he was responsible for various roles including corporate finance and mergers and acquisitions. Prior to this, he has worked with organisations such as SBI Capital Markets Ltd, Religare Capital Markets Ltd and Deloitte Haskins and Sells.
Rahul holds a bachelor’s degree in commerce (honours) from the University of Delhi. In 2004, he also became a member of the Institute of Chartered Accountants of India.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
