MAM
ixigo Launches ‘Jaisa Ghar, Waisa Desh’ To Support the Swachh Bharat Abhiyan Among Travellers
Mumbai: ixigo, India’s leading travel platform, has launched a new travel cleanliness campaign ‘Jaisa Ghar Waisa Desh’ to address the growing concern around lack of hygiene and cleanliness at tourist destinations. The campaign, in the form of a counter-intuitive video, aims to sensitize travellers on the impact of littering and how it transforms beautiful tourist destinations into unpleasant spots.
Conceptualised and produced in-house, the campaign sheds light on the double standards that citizens have when it comes to maintaining cleanliness at home and in public places. The short video shows a family dirtying their house making it unlivable. The concept draws a parallel between maintaining hygiene and cleanliness in all public places as one would do in their homes.
Recent reports revealed that over 10 lakh tourists left behind 2,000 tonnes of waste during their visit to Manali in May and June this year. Overtourism in high traffic destinations like Goa, Shimla, Varanasi & Srinagar has also led to an increase in solid waste and littering.
Speaking on the campaign, ixigo’s Co-founder & CEO , Aloke Bajpai said, “As one of the leading travel players in the country we want to massify the government's Swachh Bharat Mission by encouraging travellers to participate in keeping tourist places clean. It is important that we, as responsible citizens realise that the whole country is our home and keep it clean in order to be truly sustainable.”
Commenting on cleanliness etiquette of travellers, Rajnish Kumar, Co-founder & CTO said, “Reckless behaviour like leaving graffiti on heritage sites, monument vandalism and littering coastal areas is damaging our country’s natural beauty. While we continue to make innovations in the travel space, we also need to focus on adopting innovative ideas to reduce our ecological footprint.”
ixigo is launching its travel cleanliness campaign starting 2nd October, 2019 which commemorates Mahatma Gandhi’s 150th birth anniversary.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
