MAM
ixigo associates with The Movie ‘Mission Mangal’ As Official Brand Partner In The Travel Segment
MUMBAI: India’s leading travel platform, ixigo has tied up with upcoming multi-starrer movie, Mission Mangal, becoming their official brand partner in the travel segment. The movie, directed by Jagan Shakti, is based on real-life scientists, who contributed to India's first interplanetary expedition, Mars Orbiter Mission (MOM), launched by Indian Research Space Organisation (ISRO) in 2013.
As a part of the association, ixigo is running a special campaign offering its users a discount of Rs.1000 on flight bookings by using code ‘MANGAL1000’. The travel platform is also running a contest on its social media platforms, where 50 couples get a chance to win free movie tickets.
Speaking on this, Shuchi Chawla, Head Brand Marketing, ixigo said, “We are delighted to tie up with an inspirational movie like ‘Mission Mangal’ which depicts an incredible true story of India’s mission to Mars. We actively experiment with in-film branding and believe it is a good opportunity for brands to create high recall in a cost-effective way.”
ixigo is India’s largest and most trusted travel app. The platform is a one-stop-shop for travellers enabling them to search, book and discover the best deals for trains, flights, hotels and travel packages.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
