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ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League
MUMBAI: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be the official International Commercial and Broadcast partner for the next five years respectively. The agreement runs from 2018 to 2022. GSC has bought the marketing rights and the commercial sales business of the MSL T20 in India and the rest of the global platforms along with handling the commercial syndication of the league.
Mr. Thabang Moroe, CSA Chief Executive said, “It gives me great pleasure to welcome GSC and its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time.”
“As their name indicates, GSC has a global sporting presence as a major player in the organization of sporting events around the world and already has considerably experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise,” concluded Mr. Moroe.
Commenting on the association, M.S. Muralidharan, CEO, Global Sports Commerce Pte Ltd. said, “GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a milestone sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.”
“GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Mr. Muralidharan.
Bhairav Shanth, Managing Director and Co-Founder of ITW Consulting said, “One of the key factors contributing to ITW’s keen interest in the MSL T20 rights acquired by our partner GSC, is in having a strong sales know-how in the Rainbow nation, while also understanding the market realities there. We are confident of roping in big brand partners from India and across the globe to be a part of the MSL T20 and to celebrate the true spirit of the game which is the essence of the tournament.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
