MAM
ITV Network strikes a festive chord with Rasrang ad engagement platform
MUMBAI: Festivals in India aren’t just about lights, laddoos and laughter, they’re also prime time for brands to shine. ITV Network has now rolled out Rasrang, a festive-special ad engagement platform designed to help advertisers hit the right note with over 100 million users across India. With Navratri, Diwali and Christmas just around the corner, the timing is more than auspicious.
Rasrang blends data-driven targeting with editorial storytelling, giving brands both cultural resonance and measurable impact. Built on the scale of ITV’s flagship platforms including Newsx, Newsx World, India News, Inkhabar, The Daily Guardian and The Sunday Guardian the offering provides a multi-platform push across web, social, video and marquee live events. Brands can tap into 8,500 plus audience cohorts spanning entertainment, auto, BFSI, health, fitness, fashion, travel, sports and tech, while leveraging premium ad formats like Display, Video, Spotlight and AdTalk.
What sets Rasrang apart is its promise to deliver not just eyeballs, but ROI with recall. According to iTV, its digital properties already generate 100 million impressions monthly across websites, social media, YouTube and events. This reach, paired with Rasrang’s precision, positions campaigns to ride India’s festive frenzy while staying relevant to regional cultures and consumer aspirations.
The ethos remains rooted in iTV’s DNA of fearless journalism, incisive analysis and credible storytelling, now extended to brand partnerships. As the festive calendar kicks into high gear, Rasrang pitches itself as the stage where advertisers can not just be seen, but remembered, a platform where data meets diya, and campaigns celebrate alongside the country.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
