MAM
ITDC gets 12 agencies to handle its Rs 700 mn creative biz
MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies.
The empaneled agencies are Impact Advertising, Adfactor Advertising, Enthrall Advertising, Span Communications, Pamm Advertising, Disha Advertising, Concept Advertising, Square Communications, Goldmine Advertising, Prabhatam, Crayons Advertising and Alaknanda Advertising.
ITDC had invited a multi-agency pitch in November last year.
The size of the three-year deal is estimated to be around 600-700 million, according to multiple agency sources.
Span Communications director Rohit Khetrapal said, “We have been handling the account for more than 8 years now and it feels good to win it again.”
The empaneled agencies will now have to work on the branding of ITDC including Ashok Group of Hotels, not only in India but also abroad. The main responsibility is to position ITDC as the leader in hospitality and travel.
Set up in 1996, ITDC runs hotels and restaurants at various places for tourists, besides providing transport facilities. In addition, the corporation is engaged in production, distribution and sale of tourist publicity literature and providing entertainment and duty free shopping facilities to the tourists.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
