MAM
ITC unveils candyman tadka lollipop with sweet & tangy twist
Mumbai: ITC Candyman, has introduced its latest offering, candyman tadka lollipop, making it the brand’s highly anticipated entry into the lollipop segment. This new offering delivers a delightful fusion of sweet and tangy flavours, setting a new benchmark in the confectionery industry.
Candyman Tadka Lollipop is designed to captivate taste buds with its green mango and tamarind variants, complemented by a masala-filled centre that releases an explosion of flavours. The product’s playful tagline, “Sweet Outside, Naughty Inside”, perfectly captures the fun and mischievous spirit Candyman is known for.
The brand also released a new campaign announcing the launch. The campaign captures the playful nature of its young audience who, while appearing sweet and innocent, also have a naughty side – just like the delicious Candyman Tadka lollipop that starts sweet but has a naughty yet tasty masala surprise within.
Speaking about the launch, Chocolates, Coffee and Confectionary COO Rohit Dogra remarked, “Candyman Tadka is an exciting expansion for us as we enter the lollipop category. This product represents our commitment to innovation and pushing boundaries in the confectionery space. With its unique masala-filled core and the perfect balance of sweet and tangy flavours, Candyman Tadka offers a refreshing experience that truly stands out in the market. We are confident that this launch will further strengthen ITC’s presence in the Confectionery category and open up exciting avenues for growth.”
Commenting on the new TVC Campaign, FCBUlka Bangalore president Damodaran Nair the agency responsible for creating the campaign, said, “The younger audience have a playful duality – they’re not just sweet; they can be cheeky and mischievous when they want to be. That’s why Candyman Tadka Lollipop is the perfect match, bringing a bold twist to the traditional lollipop. We saw the opportunity to shake up the category and create a fun, cheeky campaign that captures this flavorful combination. We’re excited to see how Candyman Tadka will redefine the way lollipops are enjoyed in India. And we know this is just the start of something big.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
