Brands
ITC to use 100% reusable, recyclable or compostable packaging
MUMBAI: Multi-business conglomerate, ITC Limited has pledged that over the next decade, going beyond its Extended Producer Responsibility, it will deploy superior solutions so that 100 percent of its product packaging will be reusable, recyclable or compostable.
ITC also reiterated that it is committed to scale up its solid waste management programmes and sustain its leadership position as a Solid Waste Recycling Positive Company.
ITC’s initiatives in the solid waste management of which plastic waste management is a significant component, aim at providing a 360-degree solutions framework to address the critical issue of waste management through packaging optimisation, resource conservation, recycling of waste generated in its operations, source segregation, collection, reuse and recycling. Already over 99 percent of waste generated in ITC’s operations is recycled. ITC’s holistic solid waste management initiatives has now extended to 10 states across the country, covering cities, towns, villages and temples.
In a true spirit of public-private-people partnership, ITC’s waste management models including the flagship initiative Wellbeing Out of Waste, encompass community awareness, segregation, promotion of recycling and reuse through capacity building and development of social entrepreneurship. 100 per cent dry waste including plastic waste is sent for recycling.
ITC Ltd managing director Sanjiv Puri says, “The problem of solid waste management is one of the epic proportions and requires each organ of the society and more so, enterprises that are large economic organs of the society, to make a meaningful contribution. Wellbeing out of Waste (WOW) focuses on providing an end-to-end sustainable and a scalable solution spanning the entire value chain right from awareness, segregation, collection and promotion, reuse or recycle of solid waste. The benefits of these are already available to 77 lakh citizens of the country and over time, we are going to scale this up and enhance our contribution to the Prime Minister’s Vision of Swachh Bharat.”
“As a Company which is carbon positive, water positive and solid waste recycling positive for over a decade, ITC is committed to shaping a secure, sustainable and inclusive future through superior Triple Bottom Line performance,” he added.
Other than the Wellbeing Out of Waste (WOW) programmes that is operational in cities and large towns, ITC has initiated a number of community-managed projects in villages and towns to address the issue of waste management. Under ITC’s Green Temple initiative, three of Tamil Nadu’s eminent temples are turning their premises into zero garbage zones by recycling the organic waste from daily offerings – benefitting both the temples and their neighbourhoods with cleaner and healthier surroundings.
ITC is also collaborating with the municipal corporations of Delhi, Hyderabad, Bengaluru, Saharanpur, Muzaffarpur, among others to ensure cleaner and greener cities.
WOW works by building partnerships, giving each stakeholder including rag-pickers and waste workers a role and responsibility and leveraging their capabilities as productively as possible. It optimises resources – using existing infrastructure where available and creating new where required.
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
