Brands
ITC Maratha completes 25 years in Mumbai’s luxury hospitality market
MUMBAI: ITC Maratha has turned its 25th anniversary into a statement of intent, positioning longevity as brand power in a hospitality market obsessed with novelty. Opened in 2001, the Mumbai hotel has used the milestone to underline its standing as a flagship of ITC Hotels’ luxury portfolio, built on scale, cuisine and a tightly held philosophy of responsible luxury.
Designed as a tribute to Indo-Saracenic grandeur, ITC Maratha has become a familiar address for business leaders, diplomats and international travellers, aided by its proximity to Mumbai International Airport and the city’s key commercial districts. The campaign framing the anniversary stresses continuity over reinvention, pitching the hotel as both constant and contemporary.
Food remains central to its identity. The hotel’s restaurants: Avartana, Peshwa Pavilion, Dum Pukht, Peshawri and Yi Jing are positioned not merely as dining options but as cultural assets, each rooted in regional technique while calibrated for a global audience. Bombay High, its lounge and bar, continues to anchor the hotel’s social and business life.
ITC Maratha general manager Bhagwan Balani, said the anniversary reflected guest trust and institutional values rather than a single moment of celebration. He emphasised the hotel’s focus on refined luxury grounded in Indian hospitality, alongside a steady evolution in service and experience.
Sustainability forms a parallel narrative. ITC Maratha holds Leed Zero Carbon and Leed Zero Water certifications from the U.S. Green Building Council, aligning the anniversary with ITC Hotels’ broader responsible luxury strategy, which foregrounds energy efficiency, water stewardship and resource discipline.
Over two and a half decades, the property has hosted high-profile conferences, landmark weddings and cultural events, embedding itself into Mumbai’s social calendar. The silver jubilee, framed as a campaign rather than a commemoration, signals ITC Maratha’s ambition to convert heritage into continued relevance.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
