Brands
ITC Aashirvaad gets fibre in the spotlight
MUMBAI: Looks like India’s finally talking roughage without getting rough around the edges. As part of Rashtriya Poshan Maah 2025, ITC Aashirvaad teamed up with the Institute of Home Economics (Delhi University) to host an engaging seminar on the role of dietary fibre in health.
With digestive health concerns on the rise, recent surveys reveal that over 70 per cent of Indians fall short of daily fibre needs, women more than men. The findings, from Aashirvaad’s multigrain happy tummy survey covering eight lakh respondents, point to an urgent need for dietary awareness as low fibre intake is increasingly linked to obesity, diabetes, and heart disease.
AIIMS dietitian Richa Jaiswal led the expert session, stressing how fibre-rich foods are vital for both prevention and management of non-communicable diseases. “There’s an urgent need to re-emphasise fibre’s role in maintaining gut health,” she said, urging future nutritionists to be champions of awareness.
Reinforcing the brand’s commitment, Aashirvaad Staples and Meals, ITC Ltd. vice president & head of marketing Abhishek Mehrotra, said the initiative aligns with ITC’s ‘Help India eat better’ mission to empower consumers through nutrition education.
Echoing this, ITC Ltd. vice president & head of food sciences Shantanu Das, added that the company continues to focus on science-backed dietary solutions to improve community well-being.
The session wrapped up with a spirited Q&A and a creative inter-college recipe contest, where students reinvented traditional dishes with a nutritious twist, proving that when it comes to better health, the secret really is in the fibre.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
