MAM
ITC Aashirvaad celebrates Chhath Puja with Madhubani art
Mumbai: ITC Aashirvaad has partnered with renowned Madhubani artist Padma Shri Dulari Devi to celebrate Chhath Puja. Dulari Devi led a Madhubani art workshop for budding artists and enthusiasts, promoting a deeper appreciation for this traditional art form.
Aashirvaad has also launched limited-edition atta packs featuring a Madhubani painting by Dulari Devi, depicting Chhath Puja rituals. The pack includes a QR code with insights into the festival’s heritage, rituals, and significance.
To engage the community, Aashirvaad has announced a UGC contest from 4 November to 4 December, inviting participants to submit their Madhubani artwork for a chance to win rewards. To enter, participants can give a missed call to 7097299717 and share their artwork.
ITC COO, staples & adjacencies Anuj Rustagi said, “We are excited to be a part of this cherished festival and proud to collaborate with Padma Shri Smt. Dulari Devi for this unique initiative. Her exceptional talent and profound connection to Madhubani art inspires many in this region. With this initiative we wish to encourage the young generation to embrace and carry forward these artistic practices.”
Indian artist and illustrator Padma Shri Dulari Devi said, “I am thrilled to have collaborated with ITC Aashirvaad for Chhath Puja. From designing the festive pack to interacting with upcoming artists, it has truly been an enriching experience. Initiatives like this not only celebrate the spirit of Chhath Puja but also help keep the essence of Madhubani art alive for future generations.”
Aashirvaad, known for its purity and quality, upholds traditions that bring families together. Committed to excellence, it guarantees zero per cent maida in its products, using only carefully selected grains and a hand-free packaging process to maintain hygiene and purity.
The limited-edition packs are available in stores across Bihar and Jharkhand.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
