MAM
ITC Aashirvaad celebrates Chhath Puja with Madhubani art
Mumbai: ITC Aashirvaad has partnered with renowned Madhubani artist Padma Shri Dulari Devi to celebrate Chhath Puja. Dulari Devi led a Madhubani art workshop for budding artists and enthusiasts, promoting a deeper appreciation for this traditional art form.
Aashirvaad has also launched limited-edition atta packs featuring a Madhubani painting by Dulari Devi, depicting Chhath Puja rituals. The pack includes a QR code with insights into the festival’s heritage, rituals, and significance.
To engage the community, Aashirvaad has announced a UGC contest from 4 November to 4 December, inviting participants to submit their Madhubani artwork for a chance to win rewards. To enter, participants can give a missed call to 7097299717 and share their artwork.
ITC COO, staples & adjacencies Anuj Rustagi said, “We are excited to be a part of this cherished festival and proud to collaborate with Padma Shri Smt. Dulari Devi for this unique initiative. Her exceptional talent and profound connection to Madhubani art inspires many in this region. With this initiative we wish to encourage the young generation to embrace and carry forward these artistic practices.”
Indian artist and illustrator Padma Shri Dulari Devi said, “I am thrilled to have collaborated with ITC Aashirvaad for Chhath Puja. From designing the festive pack to interacting with upcoming artists, it has truly been an enriching experience. Initiatives like this not only celebrate the spirit of Chhath Puja but also help keep the essence of Madhubani art alive for future generations.”
Aashirvaad, known for its purity and quality, upholds traditions that bring families together. Committed to excellence, it guarantees zero per cent maida in its products, using only carefully selected grains and a hand-free packaging process to maintain hygiene and purity.
The limited-edition packs are available in stores across Bihar and Jharkhand.
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UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
