Brands
Italy’s OVS to debut at Pacific Mall, New Delhi
MUMBAI: Italian fashion powerhouse OVS is stepping into India with its first store at Pacific Mall, Tagore Garden, New Delhi, this October. The launch marks a milestone in the brand’s global journey, introducing its signature philosophy, “Love people, not labels”, to one of the world’s most dynamic fashion markets.
Spread across 9,000 square feet, the New Delhi outlet will showcase OVS’ latest store concept, designed for a modern and seamless shopping experience. Customers can explore a versatile portfolio ranging from everyday essentials to premium lines, including PIOMBO, B angel, Les Copains, and Utopja. Each collection blends Italian craftsmanship with contemporary design and affordability.
With more than 2,200 stores worldwide,1.63 billion euros in sales in 2024, and over 6 million loyal customers, OVS has long established itself as a global fashion leader. Its entry into India signals the brand’s commitment to making trend-driven Italian fashion accessible to all.
OVS India, managing director, Sundeep Chugh said, “India is one of the most dynamic fashion markets in the world, driven by its young demographic and a growing appetite for global style. With our launch in New Delhi, we are introducing OVS’ unique proposition: Italian design, quality, and affordability, to Indian consumers. This is just the beginning of our journey, and we are confident OVS will soon become a go-to fashion destination in India.”
Adding a creative note, OVS creative director Massimo Piombo said, “I design my collections for everyone, with the goal of inspiring customers to let their imagination run free. Italian style, with its infinite variety, infuses all OVS collections. India presents a tremendous opportunity, and I am thrilled to bring the OVS experience to such a vibrant, style-conscious market.”
True to its values, OVS also brings a strong sustainability focus, emphasising conscious sourcing and production practices that make fashion both stylish and responsible.
To celebrate its India debut, the first 100 customers on launch day will receive a surprise gift.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
