MAM
Isobar ropes in Nagappa as VP – south, strengthens Bangalore team
MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.
Suraj will also be a part of Isobar India’s Leadership team, which already includes Gopa Kumar (Executive VP), Shekhar Mhaskar Vice President, Anish Varghese National Creative director, along with Shamsuddin Jasani, MD, Isobar India.
Suraj comes with more than 17 years of rich experience in New Media strategy and planning especially with Mobile, SEM and Programmatic based solutions. His past stints have been with some of the best Media setups like Neo@Ogilvy, DDB Mudra, Denstu, Interactive Avenues and Mediaturf and serviced brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of tourism.
Isobar India MD Shamsuddin Jasani says, “Suraj is a veteran of the digital industry and I am happy to welcome him to the Isobar family. With a team of over 70 people in Bangalore and Chennai we needed a person who could take the team forward to greater heights and clearly cement our place as the leading full service agency for the digital age.”
Nagappa says, “I look forward to collaborating with Shams and his team to work on future ready agency for our clients. Digital technologies are transforming all the aspects of business at clients end… I am looking forward to help and build Isobar for the future where digital and mobile are at the heart of strategy.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
