MAM
Isobar names Maciek Nowicki as chief creative officer for South East Asia & India
MUMBAI: Isobar has promoted Maciek Nowicki to chief creative officer of Isobar South East Asia & India, a newly created role, overseeing 13 Isobar locations across nine countries.
Nowicki will relocate from Isobar Poland and will report to Isobar APAC MD Sven Huberts.
Nowicki will be responsible for enhancing and integrating the creative teams, increasing the agency creative output and acting as the creative lead on multi-market pitches. Bolstering the creative leadership line-up is a critical step in strengthening Isobar’s Brand Commerce offering and driving the business forward across the region. Nowicki also joins Isobar’s Global Creative Excellence Council, chaired by Isobar EMEA chief creative officer Nick Bailey.
Huberts said, “Maciek is one of those people who has the dexterity, stamina and drive to create a high performance creative culture. He understands how brands are currently being built for todays convergent world. Everyone is really excited to work closely with Maciek to help deliver borderless, game changing ideas that help solve our clients business challenges.”
Nowicki added, “I love the vast and amazingly multi-layered Asian culture and people, so I am doubly excited to get started in this new role. We have some great talent in Isobar in Asia and I look forward to working alongside them to produce work that makes a difference.”
Prior to his promotion, Nowicki was managing creative director for the 300+ strong team at Isobar Poland, looking after brands including P&G, GM, Disney and Arla Foods. In addition, he oversaw the creative output across multiple Dentsu Aegis Network agencies in Poland.
During his tenure, Isobar Poland entered the elite club of the best integrated agencies in the country, winning over 60 major international, regional and domestic awards and merits.
Yuri Drabent has been promoted to Isobar Poland creative director.
Nowicki was previously a creative director in Procter & Gamble Poland, and prior to that he worked for Grey Group, JWT, Havas, McCann and spent a year in Moscow, working as Creative Director for FCB.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
