MAM
Isobar Launches In-housing Solution
India: Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys. Isobar’s In-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions routed in a business’s insights and culture.
This in-housing solution will leverage Isobar’s strategic, technology and creative expertise to jump-start and accelerate client’s in-housing solutions. It will utilise the expertise of Isobar with the convenience of a specialist team deployed on site at a client’s office. The solution has been developed to provide clients with more control, transparency and visibility into their transformation journey, whilst connecting to the power of Isobar’s global network and creative, technology and innovation expertise.
This in-housing solution utilises Isobar’s capabilities across Marketing, Commerce, Products & Service Design and Consultancy offerings to meet a range of client in-housing needs. Isobar has demonstrated the delivery of in-housing projects across global markets, including global airline trade association IATA, in Switzerland and Gas & Oil company OK a.m.b.a., in Denmark.
The global solution will draw from existing resources across Isobar’s 6,500 strong network in Americas, EMEA and APAC, and includes Isobar’s global consultants and technologists.
This in-housing solution, ‘Accelerate’ offers four key services to help clients fast track their in-house capabilities –
Turnkey solutions to incubate and bootstrap in-house teams, drawing on Isobar’s award-winning experience, capabilities and credentials
Expert talent that can extend clients existing teams to help drive strategic initiatives within organisations
Consulting services on the processes, training and insights needed for clients to effectively in-house teams
Leveraging Isobar’s accelerators and products to enable businesses to increase velocity on clients in-housing their digital transformation journey
Sue McCusker, Global Chief Client Officer, Isobar, “With our in-housing solution, we offer the best of all worlds, with our teams providing leading, award-winning expertise in driving experience-led transformation powered by creativity, technology and data. The name ‘Accelerate’ reflects the integral role Isobar plays within a company during the marketing in-housing process and how it helps accelerate clients to better marketing efficiencies, transparency and control, to transform a businesses and brands.”
Prashant Mehta, Global Head of Delivery, Isobar, “This is an exciting development for us in delivering more strategic value for our clients, leveraging the fantastic talent and vertical experience we have across disciplines. We are truly proud of the impact that we have already created for our clients globally in their transformation journeys with our in-housing solutions and look forward to being a true partner for our clients.”
Shamsuddin Jasani, Group MD, Isobar South Asia states,” At Isobar, we’ve done some great work that has not only been appreciated by clients has also been recognized in the industry. We have strategic conversations and sit at the table and bring more value and work closely with our clients as a partner and not just an agency. We are already working with clients in India to bring this to life. I’m positive with ‘Accelerate’; we will bring in the right momentum and expertise required towards clients who are looking at in-housing their digital transformation journey.”
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
