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Isobar India wins digital mandate for Marks & Spencer
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S).
Marks & Spencer is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.
Marks & Spencer managing director James Munson says, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”
Marks & Spencer, with 67 stores across 30 cities in India, is one of the most accessible international fashion brands in India.
Marks & Spencer signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India.
Isobar India executive vice president Gopa Kumar adds, “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”
Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
