MAM
Isobar India taps Gurjot Shah Singh to drive media services
Mumbai: Isobar, the creative agency from the house of dentsu India has announced the appointment of Gurjot Shah Singh as executive vice president (EVP) – media.
In his new role, Gurjot will be responsible for strengthening the media services of the agency. He will also be driving the growth of media services for Isobar India group jointly with WATConsult AVP media and strategy Shanu Jain, said the statement.
“Creative use of media is the key to success in advertising and Gurjot echoes the same in his work,” said Isobar India group CEO Heeru Dingra. “He comes with extensive experience in the industry and has invaluable knowledge in his domain. Moreover, he brings with him the talented team from Webchutney, those who have been instrumental in bagging multiple awards internationally. I am looking forward to having him build on the exciting and vast roster of brands that we manage at Isobar.”
“The next leg of Isobar’s journey is all about providing differentiated experiences to the consumers. Media and creative will have to work hand in hand to provide such experience. Gurjot, with his experience, will be able to take Isobar to new heights in this regard. I look forward to working with Gurjot to not just provide a great solution to our clients, but also to grow the Isobar business in the coming days,” added Isobar India managing partner Rahul Vengalil.
Over the last decade, Gurjot has worked on several award-winning campaigns and consulted over 250 brands including Ather Energy, Honda bikes, Uber, Max life insurance, IndusInd Bank, Whirlpool, Canon, Flipkart, Under Armour, British council, Air India, Sony Pictures, to name a few.
“With the enhanced mandate, my team and I will further build on Isobar’s existing strengths and capabilities,” said Gurjot on his new role. “In this new avatar, we’re going to be very pragmatic about what the alchemy of creative, media and technology is going to bring. I am excited to partner with some of the best talents in dentsu to drive a wider change in the way brands connect with audiences.”
It is pertinent to note here that dentsu Creative group India has centralised its digital media services across all its agencies and capabilities under the Isobar India group. The agencies under dentsu Creative group India include dentsu Webchutney, Taproot dentsu, WATConsult, Perfect Relations, Isobar, dentsu One, dentsuMB (earlier Dentsu India) and dentsu Impact.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
