MAM
Isobar India hires Praveen Raj as creative director – West & South
MUMBAI: Dentsu Aegis Network’s full-service digital agency Isobar India has roped in Praveen Raj as creative director – West & South.
As part his new mandate, Raj will be responsible for Isobar’s creative teams in Mumbai and Bangalore.
In his new role, Raj will report to Isobar group creative director Anish Varghese and will also be part of the Isobar creative council, which will include creative Varghese and Isobar India director – North Anadi Sah. The council will lead Isobar’s creative vision into 2016 and beyond.
Isobar India managing director Shamsuddin Jasani said, “The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards.”
Speaking about his new role, Raj said, “Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. So I’m looking forward to working closely with the team to build some serious creative chops and do outstanding work for our clients.”
Varghese added, “Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And his stint with start-ups and Ogilvy will just be the elixir to boost our creative squad.”
Prior to this, Raj was creative lead at AgencyDigi and was responsible for winning clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy. He has spent more than 13 years in advertising with a primary focus on digital media. Before joining AgencyDigi, he spent four years with OgilvyOne Worldwide fronting businesses for several top brands like Vodafone, Diageo, Emirates and Disney.
During his three-year stint with Hungry & Foolish Intellectual Properties, Raj was involved in creating advertising for Kamasutra and Lenovo apart from crafting several other independent creative products.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
