MAM
Isobar India bags digital mandate for Colorbar
MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s leading beauty brands that is positioned in the premium segment.
Isobar India won the account following a multi-agency pitch and will manage the brand from its Delhi office.
Colorbar head of digital marketing Jayati Modi says, “We are very excited to partner with Isobar. With its global expertise in the digital space, Isobar brings an unparalleled value to the table. We’re looking forward to working together, innovating together and growing together. We are sure that with them by our side, we will be able to build as strong a presence in the digital space as we have in the retail industry.”
Isobar India executive vice president Gopa Kumar adds, “We are really excited to partner with Colorbar. It is one of the leading players in the fashion and beauty segment. We are looking forward to creating exciting digital-first experiences for the brand Colorbar as the primary mode of communication for this category.”
Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.
MAM
Goafest 2026 registrations now open at early bird rates
South Asia’s top advertising festival returns to Goa in May with fresh ideas and big conversations.
MUMBAI: Goafest is back and this time it’s not just calling for entries, it’s calling for everyone who wants to stay ahead of the creative curve. Delegate registrations for the 19th edition of Goafest, South Asia’s premier festival celebrating creativity and advertising excellence, are now open. Early Bird rates are available until 30 April 2026. The festival will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon. It promises a dynamic line-up of keynote speakers, panel discussions, workshops and networking opportunities designed to spark fresh perspectives and meaningful industry connections.
Advertising Agencies Association of India (AAAI) president Srinivasan K. Swamy said, “Goafest continues to be a defining platform for the advertising and marketing community, bringing together diverse voices from across the ecosystem.”
Goafest 2026 co-chairman of the organising committee Mohit Joshi added, “Each year, Goafest creates an environment that encourages collaboration and connection across the industry.”
Goafest is co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). The event has established itself as one of the most anticipated gatherings in the advertising and marketing calendar, offering professionals a space to exchange ideas, learn from leaders and celebrate outstanding work.
In the fast-moving world of creativity, where trends change faster than campaign deadlines, Goafest remains the annual pit-stop where the industry catches its breath, swaps stories and leaves inspired ready to create the next big idea.
