MAM
Isobar India announces key elevations and leadership changes
MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country.
Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Sah will now spearhead Isobar’s innovation and creative unit at a national level along with Isobar India chief creative officer Anish Varghese.
Business head Gurgaon Himanshu Arora will now be associate vice president, taking in charge of the agency’s business for North region.
Aakriti Sinha, currently director, social media, will now be national head for Isobar’s social media practice and will be responsible for scaling up the agency’s social media solutions.
Director, business Madhura Ranade will take charge as head – branded content & partnerships, Isobar’s new service offering. She will be responsible for driving content consulting and strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.
On the appointment, Isobar South Asia group MD Shamsuddin Jasani said, “We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”
The elevations will boost an accelerated growth by forging stronger ties between the agency, partners and clients, along with streamlining business verticals and fortifying operational efficiency. With these elevations, Isobar will further drive the global agenda of experience-led transformation across its practices.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
