Brands
Ishaan Khatter suits up as the next big face in Boss global campaign
MUMBAI: Behold the new Boss move Indian star Ishaan Khatter has officially joined the cast of Hugo Boss’ Fall/Winter 2025 campaign, Be the Next, putting a bold spin on the brand’s iconic “be your own boss” platform.
Khatter, who recently dazzled at the 2025 Cannes Film Festival with his Hollywood breakout Homebound, is now fronting the campaign as one of its global faces, alongside English actor (and future DC superhero) Aaron Pierre, K-pop megastar S.Coups of Seventeen, tennis ace Taylor Fritz, and fashion’s fastest-rising model, Amelia Gray. Together, the eclectic line-up embodies the campaign’s mantra of ambition, individuality, and rewriting the rulebook.
The campaign film charts Khatter’s symbolic walk through a tunnel towards a radiant light mirroring his own artistic journey from Mumbai’s indie films to the global stage. Styled in rich textures and sleek tonal layers from the Boss FW25 collection, he embodies the modern Boss: risk-taker, rule-breaker, and legacy-maker.
Speaking about his new role, Khatter said:“It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
With its global cast, the campaign will hit the streets (and screens) through a 360-degree blitz billboards lighting up major world cities, high-traffic outdoor spots, and a digital push across platforms. The collection itself will roll out in Boss stores worldwide, online at boss.com, and through wholesale partners.
For Khatter, hailed as Bollywood’s “It Boy” gone international, this campaign cements his place not just as a rising actor but as a global style force. For Boss, it’s another step in reframing power dressing for a generation that’s hungry to own its narrative.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
